The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
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Kayla Sanoy
Senior UX Researcher
With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.



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- Beyond the data dump: Crafting research reports that drive real change
- Storytelling for strategic UX reporting: Drive action and engage stakeholders
- Mastering the balance between moderation and facilitation in UX research
- The value of the daily fieldwork debrief: A critical piece of your UX research
- Conducting research with kids? Considerations for running studies with adolescent participants
- Bold Insight to present on co-creation methodology at 2023 UX Masterclass Leadership Series
- Six unique benefits of rolling research Â
- Moderating remote research sessions? 3 tips to help build rapport with participants
Read our team’s latest bold insights
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
UX principles for robot design: Have we begun to baseline?
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.
AI benefits from GPU, not CPU advancements
A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...