Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Sam Alper
PhD
Director
Sam’s background in human factors and industrial engineering has led to a systematic approach to problem solving, which considers both the technical and social aspects of challenges, that he applies to each project. He spent the better part of a decade investigating accidents from a human factors perspective, presenting to the Consumer Product Safety Commission and being deposed as an expert witness. Sam has a deep research background and has developed and implemented qualitative and quantitative research methodologies. Sam as a Ph.D. in Industrial and Systems Engineering from the University of Wisconsin—Madison.
Bold facts
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Sam
Something unique about you summed up in one sentence:
Pretty sure I’m the only one in the office who can juggle 5 objects.
Your favorite part of working at Bold Insight:
The goal of our work is to make life easier and/or better for people. While maintaining scientific rigor, we make sure to have fun. From top to bottom, each team member wants each of the others to succeed.
In your spare time (or if you had spare time), you would absolutely do this:
I already play hockey. But given spare time in the right location, I’d love to do more SCUBA.
How long have you been in the UX field?
Tangentially, for almost a decade. As a primary focus, for over three years.
Your favorite city in the world is...and why?
Madison, WI. After going to school there for 10 years, I fell in love with the city.
Your ultimate celebrity dinner party guest list would include:
The Dalai Lama for his presence in the moment and his joyfulness. Pope Francis for his thoughts on culture change and helping a group adapt to a new environment. Barack Obama for his ability to stay on message through adversity, even when it put him at a disadvantage. Ellen DeGeneres for her ability to do good with humor.
Long-term personal or professional goal?
I’m curious about whether, and how, we could apply user experience principles to jobs– I think there’s potential to do a lot of good by improving peoples’ experiences at work.
Any other facts to share?
I’m an expert! At least, I have testified as an expert witness in the field of human factors and no one has disputed my expertise.
Read Sam's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.