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Samm utilizes her interdisciplinary background in behavioral and social sciences to provide unique perspectives, helping clients to deliver engaging user experiences. Fascinated with the inner workings of the mind and the forces that drive and shape behavior, she is enthusiastic about better understanding and representing human needs. Samm has a BS in Psychology from Coastal Carolina University and an MS in Applied Psychology from the University of Southern California.
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This blog draws on insights from conversations with experts from XplusX in China, Bold Insight in the US, and uintent in Germany, highlighting the unique challenges and best practices for conducting human factors research in China.
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