The User Experience Professionals Association (UXPA) hosted its annual conference in Baltimore from August 30 through September 2. Bold Insight helped attendees enjoy their conference experience with a claw game that rewarded players with prizes and a chance for a donation to their favorite charity. The first in-person conference for the organization and for the UX industry since 2019, attendees were thrilled to be face-to-face and engaged with a deep program that included topics around UX study logistics, research methods, and accessibility.
“Sponsoring the UXPA through this conference showcases our commitment to a key pillar of our mission to advance the UX industry,” said Bold Insight Partner, Pamela Stoffregen-Gay. “And having fun with the attendees while they played our claw machine was a great bonus! Everyone was so excited to be face to face and that energy was contagious.”
More than just winning a toy, as part of Bold Insight’s ongoing Bold for good campaign, attendees who grabbed one of six special prizes were also able to select their favorite charity to which Bold Insight would donate $100. The charities chosen were, The Trevor Project, American Red Cross, Black Girls CODE, Girls on the Run Nova, National Pediatric Cancer Foundation, and the California Community Foundation: Wildfire Recovery Fund.
UXPA International supports people who research, design, and evaluate the user experience of products and services. Founded in 1991, the original 50-member group has grown to serve a community that includes nearly 2,400 members worldwide by promoting UX concepts and techniques through our annual international conference, publishing new UX findings through both the Journal of Usability Studies (JUS) and User Experience Magazine, and our 59 local chapters in 30 countries around the world.
About Bold Insight
Bold Insight is a UX research agency based in Chicago. The team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup. This dynamic offering results in responsiveness, sense of pride and ownership, and flexibility to exceed project expectations. Find out more at boldinsight.com or email [email protected] to discuss your next project.