Bold Insight team talks about artificial intelligence, how to embed a UX culture at UX Masterclass in South Africa

April 4, 2019

The 15th installment of the UX Masterclass, an annual conference that brings together experts from the field of user experience (UX), innovation, and customer research, will focus on how to ensure success and adoption when humanizing digital transformations. Bold Insight Managing Directors Bob Schumacher and Gavin Lew will share insights on building a UX culture within an organization and how to increase adoption of artificial intelligence (AI) driven endeavors.

The full-day event on April 4 in Johannesburg, South Africa will offer a unique opportunity to engage and network with UX thought-leaders as well as innovators and technologists, all coming together to share their experiences.

A frequent presenter on the integration of business priorities and UX benefits, Schumacher will present, UX means business, where he will identify the impact of UX on the brand, enterprise value, and organization culture.

“As a founding partner of the conference host, the UXalliance, I’m thrilled to be a part of this dynamic event,” said Schumacher. “The global focus of the event is what keeps attendees coming back. No other conference brings this caliber of UX experts together.”

In his talk, Successful digital transformation with AI needs UX, Lew will discuss how to integrate UX into AI-infused products to increase adoption. He will illustrate how to incorporate the UX principles of context, interaction, and trust into this technology to build user acceptance.

The UX Masterclass is hosted by members of UXalliance, a network of 25 leading UX companies around the world. For more information about the event, visit

About Bold Insight
Bold Insight is user experience (UX) research agency based in Chicago. Our team offers clients the expertise and professionalism of a large agency, with the imagination and agility of a startup; specializing in medical device research, human factors validation, and large-scale global testing. Learn more.