Learn why UX researchers excel as strategy consultants through data-driven approaches that address critical decisions and adapt to new contexts.
Why UX people make great strategy consultants
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Bob Schumacher
PhD
Managing Partner Emeritus
Bob, now enjoying a well-earned retirement, has over three decades of unparalleled expertise in UX research. As a visionary founder of Bold Insight and co-owner of User Centric, Bob’s innovative spirit led to the creation of the first international network of UX consulting firms, the UXalliance, which has expanded to nearly 30 countries. His prolific contributions to the field include editing the Handbook of Global User Research and co-authoring AI and UX: Why Artificial Intelligence Needs User Experience. Renowned for his insightful lectures on cutting-edge UX research trends, Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign. Connect with Bob on LinkedIn and tune into his UX podcast, Critical User Journey, for more of his invaluable insights.
Bold facts
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Bob
Something unique about you summed up in one sentence:
If it weren’t for cheese, I’m not sure what I would eat.
Your favorite city in the world is...and why?
London – nothing else comes close to its vibrancy – around every corner is a new adventure.
In your spare time you would absolutely do this:
Learn to falcon.
Any other facts to share?
There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
Your favorite city in the world is...and why?
London – nothing else comes close to its vibrancy – around every corner is a new adventure.
Your ultimate celebrity dinner party guest list would include:
Nick Offerman. Sean Connery. Harrison Ford.
Long-term personal or professional goal?
I’d like to walk the Camino de Santiago.
Any other facts to share?
There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
Read Bob's bold insights
- Harnessing UX research to empower children and enhance parental controls online
- Bold Insight to present findings from global study on AI tools at UX Masterclass
- Generative AI in UX research: what are the risks and rewards?
- Bold Insight featured in Global Banking & Finance Review highlighting FCA Consumer Duty
- Bold Insight’s Bob Schumacher to present on AI and UX at HCID Conference
- Bold Insight to present about the power of combining UX and market research at London conference
- Bold Insight to present on inclusivity and older adults
- Four ways the pandemic has permanently changed UX research
- Bold Insight co-sponsors DePaul University grant program that bridges AI and UX
- Bold Insight’s Lew and Schumacher to present at UX Masterclass
- Bold Insight’s Lew and Schumacher share global user research lessons learned during UXinsight Festival
- Ageism and technology UX: Designing for seniors
- Bold Insight presents on AI and remote testing at UX Masterclass
- Bold Insight’s Lew and Schumacher release book on artificial intelligence and user experience
- Will participants show for fieldwork?
- Bold Insight’s Robert Schumacher presents to University of Illinois about careers in UX research
- Is a product still usable if the user has to "get used to it?"
- 6 UX trends for 2019
- Is customer channel-hopping hiding UX problems?
- Confirmation Fatigue: Enough with the reminders already!
- Bold Insight team presents on voice interface design and artificial intelligence at UX Masterclass Milan
- Webisode: Global user research -- where to start
- Webisode: Global user research -- things to think about
- Webisode: Why invest in global user research?
- Designing for Voice: The next phase of UX design
Read our team’s latest bold insights
Global UX, mastered: The UXalliance’s 20-year collaboration story
This year marks the 20th anniversary of the UXalliance. To celebrate this milestone, we sat down with Gavin, one of the five founding members, to discuss the organization’s history, guiding principles, and the benefits it brings to clients.
Human factors testing for OTC drugs and non-prescription medical devices
As the field of human factors continues to evolve, so must our approaches to testing and study design. While the FDA’s 2013 guidance laid the groundwork for study design and methodology, recent discussions and conference presentations have prompted a shift in how we approach OTC HF testing, leading to more comprehensive and realistic assessments of these products.
What the history of human factors tells us about the future of our industry
Look back at the rich history of human factors engineering, from its roots in anthropometry to the advanced field of ergonomics and beyond. These developments have shaped technologies and design, enhancing everyday life by making experiences safer and more intuitive.