Robert Schumacher, PhD
Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research. He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.
Something unique about you summed up in one sentence
If it weren’t for cheese, I’m not sure what I would eat.
Your favorite part of working at Bold Insight
With amazing clients and incredible colleagues, we will change the world for the better.
In your spare time you would absolutely do this:
Learn to falcon.
How long have you been in the UX field?
Um, 30 years (OUCH)
Your favorite city in the world is...and why?
London – nothing else comes close to its vibrancy – around every corner is a new adventure.
Your ultimate celebrity dinner party guest list would include:
Nick Offerman. Sean Connery. Harrison Ford.
Long-term personal or professional goal?
I’d like to walk the Camino de Santiago.
Any other facts to share?
There is so much of this world yet to explore – I’d love to take bike trips all over Europe.
Read Bob’s bold insights!
The Undergraduate Psychology Association at University of Illinois will host Robert Schumacher, Managing Director of Bold Insight, on February 27. Bringing together psychology students, the event will focus on career opportunities in UX research. In his talk,...read more
During usability, when participants have trouble using something we often hear ‘I could do better but I’d just have to get used to it.’ This is a common phrase; it typically means there are usability issues. But maybe something more subtle is at play. Sometimes the...read more
As industries undergo massive change, there’s a tension; new players will disrupt old market structures and the UX is going to play a critical if not defining the role in the success or failure of these transformations. The bold future of UX: How new tech will shape...read more
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