Bob Schumacher

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Bob Schumacher

PhD

Managing Partner

Bob has more than 25 years of experience in UX research. He co-owned User Centric, the largest UX firm in the US, and founded the first international network of UX consulting firms, which has grown to 25 countries. With a passion for global testing, Bob edited The Handbook of Global User Research and is the co-author of the recently published AI and UX: Why Artificial Intelligence Needs User Experience.He lectures frequently on the latest trends in UX research. Bob holds a PhD in Cognitive and Experimental Psychology from the University of Illinois, Urbana-Champaign.

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Bob

Something unique about you summed up in one sentence:

If it weren’t for cheese, I’m not sure what I would eat.

Your favorite part of working at Bold Insight:

With amazing clients and incredible colleagues, we will change the world for the better.

In your spare time you would absolutely do this:

Learn to falcon.

How long have you been in the UX field?

Um, 30 years (OUCH)

Your favorite city in the world is...and why?

London – nothing else comes close to its vibrancy – around every corner is a new adventure.

Your ultimate celebrity dinner party guest list would include:

Nick Offerman. Sean Connery. Harrison Ford.

Long-term personal or professional goal?

I’d like to walk the Camino de Santiago.

Any other facts to share?

There is so much of this world yet to explore – I’d love to take bike trips all over Europe.

Read Bob's bold insights

Read our team’s latest bold insights

Human factors optimization: How to leverage HF researchers in your medtech team

Apr 22, 2024

As a medtech professional, you can enhance your team’s capabilities by engaging human factors researchers to create front-end documentation, alleviate research workloads, and provide regulatory guidance. 

Enhancing medical device safety and effectiveness: Leveraging knowledge tasks in healthcare UX and human factors research

Apr 15, 2024

Discover why implementing knowledge tasks is essential for evaluating user comprehension of critical safety information in medical device validation. Learn how to effectively assess these tasks to enhance product safety and effectiveness in your healthcare UX research.

3 considerations for accessible in-car UX research sessions

Apr 9, 2024

Adaptability, alternative setup options, and a prioritized task list are all helpful components to planning in-car research studies for populations with accessibility needs.