This blog draws on insights from conversations with experts from XplusX in China, Bold Insight in the US, and uintent in Germany, highlighting the unique challenges and best practices for conducting human factors research in China.
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Katie Leyden
Director
Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.



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