UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Katie Leyden
Director
Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.
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