UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Mary McInnis
Senior UX Researcher
With a rich background of experience in automotive, Mary spent 10 years as a mechanical engineer in the industry, with roles in design, manufacturing, and quality. Her entry point to the user experience began there, in design validation testing. She has conducted qualitative and quantitative research in human factors and UX, on projects involving attentional, perceptual, cognitive load, and cognitive bias considerations. She is particularly interested in behavior change design, with training and experience in designing and testing behavioral interventions. Mary has a MS in Engineering Management from the University of Detroit-Mercy, and a MS in Human Factors Psychology from the University of Idaho.
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