Shelly Holbrook


Shelly has worked on complex human factors research problems for 7+ years in a variety of industries, with projects spanning the entire product lifecycle from inception to market. Her training in industrial and systems engineering has provided her the necessary skillset to evaluate both the human and technical components of systems to create intuitive, optimal solutions. Shelly has experience with both qualitative and quantitative research methods, specializing in formative and summative usability testing. Her work in community pharmacy health IT system development, in conjunction with electronic health record implementation, and device and software development in diabetes care has earned her multiple publications. Shelly has a MS and PhD in Industrial Engineering with a Human Factors research emphasis from Purdue University and a BS in Industrial Engineering from Clemson University.

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Something unique about you summed up in one sentence

I used to be a college radio DJ! I love listening to all types of music and going to live shows.

Your favorite part of working at Bold Insight

The diversity of client projects and a culture that values and encourages learning and personal growth.

In your spare time you would absolutely do this:

I love to learn and create things! Future hobbies I’d like to learn include: woodworking, glassblowing, and how to program a raspberry pi/incorporate electrical components in my projects.

How long have you been in the UX field?

7+ years

You cannot start the day without doing this…

Making the bed, and doing a crossword puzzle while I eat breakfast.

Your favorite city in the world is...and why?

Seattle in the summertime! The bright sunny skies, beautiful flowers, and views of both the Puget Sound and Mount Rainier are gorgeous.

Your ultimate celebrity dinner party guest list would include:

I’d want to invite every stand-up comic- I dearly love to laugh! I’d have James Corden, Amy Poehler, Hannibal Buress, and the cast of Brooklyn 99

Long-term personal or professional goal?

Inspired by some of my favorite comedians and friends that are improvisers, I would like to improve my story-telling skills. Telling better stories will help me both professionally (e.g., communicating users’ stories to clients) and personally (e.g., not boring my husband after work when I tell him about my day).
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Read Shelly's bold insights
January 25, 2023

With a few considerations and thoughtful planning, research that includes the a11y community can effectively collect data while ensuring a respectful participant experience to help design products that meet the needs of all users.

November 14, 2022

By being thoughtful of the research process and unique needs of participants, researchers can champion inclusion of those with accessibility needs in research, resulting in better designed products.


Read our team’s latest bold insights

5 tips for remote UX research with the A11y community

Approximately 15% of the global population identifies as having a disability. Given that so many individuals have accessibility needs, it is essential that we, as user experience (UX) researchers, design products with the accessibility (a11y) community in mind, and...

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Six unique benefits of rolling research  

Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product...

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