Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
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Managing Partner
Yvette’s background is in human factors engineering and human-system integration (HSI) research. She has designed methodologies, defined project scope, planned research activities, and supervised programs of research as well as individual research projects involving medical devices, touch screen interfaces, websites, and enterprise applications. In her most recent role, Yvette managed the Human Factors research programs for multi-million-dollar client accounts within the healthcare sector. She is a member of HFES, AAMI, and the Epsilon Mu Eta honor society. Yvette has an MS in Engineering Management with a certificate in HSI from the University of Missouri.
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