UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
Smart brands double down on UX when the economy dips
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Abraham Ortiz Tapia
UX Researcher
Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.
Bold facts
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Abe
Something unique about you summed up in one sentence:
I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.
Your favorite city in the world is...and why?
Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!
Share an interesting fact, a favorite food, your hobbies, a special skill:
I love finding new recipes. My favorite is Cape Malay Chicken Curry!
Your ultimate celebrity dinner party guest list would include:
Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon
You cannot start the day without doing this:
Turning on NPR and pouring a cup of cold brew coffee with oat milk.
Long-term personal or professional goal:
Complete an Iron Man race!
Favorite quote:
“To pay attention, this is our endless and proper work.” Mary Oliver
What is your favorite way to give back to the community?
I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.
Read Abe's bold insights
Read our team’s latest bold insights
The evolution of global UX project managers
The rise of global UX project managers reflects the increasing complexity and importance of global user research. Investing in this role leads to more actionable insights, better product design, and a stronger foundation for scaling globally.
Mind the AI gap: The UX researcher’s role in navigating the AI divide
Explore how UX researchers can bridge the gap between AI hype and real-world limitations by asking tough questions, running experiments, and creating frameworks that guide responsible use.
Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
Explore lo-fi prototyping in UX to boost ROI and spark innovation across industries. See real-life examples of how experience prototyping shapes journeys, saves resources, and enhances outcomes.