Case studies

Travel

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Travel website & mobile website usability

A travel company designed a new tool that allowed users to manage and book all trip details using one interface.

Challenge

The company wanted to optimize the usability of the website and mobile site to ensure it was easy for users to book travel. The tool had a lot of promise to consolidate travel logistics.

The company was simultaneously conducting global testing and they were looking for a US testing partner.

Approach

We conducted a remote mobile usability study to evaluate the trip planning process. Our remote lab enabled us to watch participants use their own devices and screen capture each interaction.

Outcome

We identified pain points, sources of confusion, inaccuracies, and receptivity to the tool. We also provided design recommendations to improve terminology and content. Ultimately, with some optimization, users found the tool valuable.

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