London (UK)
User research grounded in the UK market
Our London facility is located at:
Local expertise
Our London office combines global project management skills with local expertise to help organisations across sectors design better products, services, and experiences. Whether you’re developing a connected health solution, launching consumer tech innovations, or navigating regulatory compliance, our UK-based team delivers insight that moves your work forward faster and with confidence.
Why Bold Insight in the UK
From evaluating a digital therapy app designed to support patients with depression to testing age verification systems for online child safety, our research helps shape solutions that are both usable and regulatory-ready in the UK market.
We partner with teams throughout the product lifecycle, from early discovery and design validation to post-launch optimisation. Our flexible approach suits both agile start-ups and large-scale programmes, with the rigour to support regulatory submissions and the creativity to unlock innovation.
In-market experience
Our team understands the specific needs of UK users and the realities of the local healthcare, tech, and regulatory environments.
Cross-industry expertise
We support a wide range of sectors, including medical devices, consumer electronics, financial services, AI-embeded tech, and more.
Flexible support
From small sprint-based engagements to complex multi-phase studies, we match your speed and scale.
Real-world methods
We conduct studies in labs, homes, clinics, and on the go, capturing how your product performs in context.
Supporting FCA Consumer Duty compliance
We offer specialised services to help product and service teams meet the Financial Conduct Authority’s (FCA) Consumer Duty obligations. Our process begins with a targeted review of key guidance and ends with a clear, actionable plan your team can implement right away. This offering is ideal for organisations seeking focused evaluations to inform broader research, accelerate design sprints, or improve outcomes for at-risk user groups. Let our London-based researchers help you design with confidence and compliance in mind.
For example, our evaluation of online privacy and safety messaging for children helped a gaming client align with UK regulatory guidance while improving message clarity and engagement for young users.
Powering healthcare innovation from concept to compliance
We’re uniquely positioned to support emerging medtech and consumer innovators across the UK. Our services help you:
Our work on an AI-enabled maternity SaMD is one example of how we help bring novel digital health tools to market. Through iterative design, clinical advisory boards, and remote testing with healthcare professionals, we helped our client validate an AI-driven risk assessment tool that supports safer maternal outcomes and informed adoption in NHS care pathways.
Beyond healthcare: Driving insight across industries
Consumer expectations change fast especially in the UK’s dynamic tech market. That’s why we partner with leading brands to evaluate smart devices, digital platforms, and AI-powered tools that shape everyday life. Whether you’re refining a mobile experience, innovating in smart home tech, or shaping future AI tools, we help you translate complex behaviour into clear design direction.
We recently helped a global tech brand understand how UK users interact with search tools and AI-powered assistants to refine their platform’s experience and language.
Meet our UK team
Our London-based researchers bring experience in human-computer interaction, accessibility, UX, healthcare, and emerging technology. They’ve worked on everything from conversational AI and wearables to connected health platforms and automotive interfaces. Their combined academic and practical expertise ensures your research is led by professionals who understand the nuance and urgency of your work.
Connected across continents
Working beyond the UK? Our London office is a gateway to global research through our worldwide network. We collaborate with colleagues and vetted local partners across 30+ countries to deliver culturally relevant, in-market insights at scale.
Let’s build something brilliant together
Whether you’re refining a new interface, validating a medical device, or testing a connected product in the real world, our team in London is ready to help. Reach out to explore how our UK team can support your next challenge with speed, rigour, and confidence.