Bold Insight privacy policy


This privacy policy (Policy) relates to your personal information in connection with your use of and access to the Bold Insight website (the Bold Insight Platform) and any services provided by Bold Insight (the Bold Insight Platform, your participation in a Bold Insight study and services together form the Bold Insight Services).

We are committed to protecting your information and your right to privacy. If you have any questions or concerns about our Policy, or our practices with regards to your personal information, please contact us via [email protected].

When you participate in Bold Insight research you trust us with your information, and we take your privacy very seriously. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this Policy that you do not agree with, please discontinue your use of the Bold Insight Services.


We review this Policy regularly, and it is your responsibility to check regularly and determine whether you still agree to comply with the Policy. If you do not agree to any changes to this Policy, then you must immediately stop using the Bold Insight Services. If we make any significant changes to this Policy, we will use our reasonable endeavours to inform you of such changes in advance in writing.

It is important that the personal information we hold about you is true, complete, accurate and current. Accordingly, you must notify us of any changes to your personal information (for example, if you change your email address).


The Bold Insight Services are owned and operated by Bold Insight Limited (trading as “Bold Insight”), a company registered in England and Wales with company number 13804835 and whose registered office is situated at 231-232 Strand, Ste 304, London, WC2R 1DA (Bold Insight/we/us/our). Bold Insight is the controller (also known as a data controller) of, and is responsible for, your personal information. The term “you” refers to the user wishing to access and/or use the Bold Insight Services.

Bold Insight UK conducts human factors and user experience research studies to help improve products and services for our clients and their customers. Studies may be conducted remotely or in-person. Prior to the study session, we need to collect certain types of personal information to identify you and qualify you for our study. During the session, a typical study may include an interview with you while you interact with the study stimuli, which, for example, might be a website or device. In a remote study, we may ask you to share your computer or phone screen and/or join a meeting via video. Depending on the study, we may collect video and audio recordings of your session so we can analyse the results, which helps to improve the design of products and services for our clients. Your session may also be securely live streamed to other viewers involved in the study. To learn more about how we secure your information, see below under “How do we keep your information safe”. Prior to your participation in any Bold Insight study, you will be provided with an Informed Consent Form containing details specific to your study with the option to opt in or opt out.


4.1 Personal information you disclose to us
In Short: We collect personal information that you provide to us which may include, but is not limited to your name, address, contact information, proof of identify, date of birth, employer, household income, gender, ethnicity, job title, health information such as medical condition or prescribed medications, as well as video and photographic recordings of your face and audio recordings of your voice.

(a) Where and how we collect personal information

We collect personal information that you voluntarily provide to us when registering to use and actually using the Bold Insight Services, or otherwise contacting us. More particularly, the personal information that we collect depends on the context of your interactions with us, the choices you make and the products and features you use. For example:

  • We gather information directly from you face to face if you come to our offices for information or to discuss an agreement and over the telephone if you ring us to make an enquiry.
  • We collect personal information via our website, mobile applications and other technical systems.
  • We collect personal information when you use our website or mobile applications to sign up to, participate in or receive a service from us, for example where you contact us, request information online, report an issue, provide feedback or enter a live chat.
  • We collect personal information when you participate in live or recorded interviews with us or our representatives.
  • Our website also uses cookies and collects IP addresses (for more information on this, see our Cookie Policy).
  • We may monitor and record communications with you (such as telephone conversations and emails). We may do this for a number of reasons, such as to check the quality of our customer service, for training purposes, to prevent fraud or to make sure we are complying with legal requirements.
  • If you visit our offices, some personal data may also be collected from monitoring devices and systems such as closed-circuit TV (CCTV).
  • If you apply or are put forward for a role with us, or work for us (either directly or indirectly) for any period of time, we also conduct a background check, collect your personal information, which may include your contact details, financial and payment details, details of your education, qualifications and skills, your marital status, your nationality, your NI (National Insurance) number, your job title and your CV.

If you give us information on behalf of another individual, in providing that information to us you are confirming that you have sought and obtained, from that individual, permission for you to:

  • Consent on their behalf to the processing of their personal data;
  • Receive on their behalf any data protection notices; and
  • If relevant, consent to the transfer of their personal data abroad, and you shall indemnify us and hold us harmless against any claims, actions, proceedings, losses, damages, costs (including reasonable legal costs) and expenses (including taxation), in each case of any nature whatsoever, arising out of or in connection with your failure to obtain these permissions.

(b) The types of personal information we may collect

We may collect the following information about you (the Information):

  • Identity Data, which includes your first name, last name, gender, driver’s licence, passport number, professional licensing number (e.g., medical licence number), national insurance number, information, audio recordings of your voice, and video recordings of your face and upper body.
  • Contact Data, which means the data we use to contact you including your address, email address and contact number, as well as (where applicable) details of your next of kin, and emergency/alternate contact(s) or referee(s).
  • Experience Data, which includes your job title, place of work, employment experience, educational background, subject matter expertise, and household income.
  • Profile Data, which includes your username, email address and log-in data, details of any purchases or orders made by you.
  • Feedback data, which includes your feedback and opinions on the products and services referenced in the studies in which you participate, as well as any survey or questionnaire responses.
  • Usage Data, which includes Information about how you use the Bold Insight Services. This includes your browsing patterns and Information such as how long you might spend on one of our webpages on the Bold Insight Platform and what you look at and for, the page that referred you to the Bold Insight Platform and the click stream during your visit to our website, page response times, and page interaction Information (for example, clicks you make on a page).
  • Marketing and Communications Data, which includes your preferences with regards to receiving marketing from us and your other communication preferences.

4.2 Sensitive personal information
In Short: We may collect sensitive personal data due to the nature of the services we provide.

Due to the nature of the services we provide, you may be asked to provide sensitive personal information, or third parties might provide us with sensitive personal information about you. When such information is requested, we will explain why we are requesting it and how we will use it, either in this policy or separately.

Sensitive personal information includes information relating to your ethnic origin, political opinions, religious beliefs, whether you belong to a trade union, your physical or mental health or condition, sexual life, and whether you have committed a criminal offence. Bold Insight and any third party will only collect your sensitive personal information with your explicit consent.

More specifically (and depending on the nature of a study you are participating in), we may collect medical information about you, including information about your medical health and conditions and any medications you have been prescribed. We may also collect information about your ethnicity. This sensitive information is used only to qualify you for the study and to perform data analysis of aggregate data.

4.3 Personal information from third parties
In Short: We may receive information about you from third parties, and we may use this information to provide, improve and personalise the Bold Insight Services.

We might also collect personal information about you from third parties (for example, firms that recruit individuals to participate in our studies), which we will add to the information we already hold about you in order to help us provide, improve and personalise the Bold Insight Services.

If you apply for a job with us, we may also receive information from those who provide references relating to your prospective or actual engagement or employment.

4.4 Information automatically collected
In Short: Some Information – such as IP addresses and/or browser and device characteristics – is collected automatically when you use the Bold Insight Platform.

We automatically collect certain Information when you visit, use or navigate the Bold Insight Platform. This Information does not reveal your specific identity (unless your device name is the same as your name) but may include device and usage Information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, Information about how and when you use the Bold Insight Platform and other technical Information. This Information is primarily needed to maintain the security and operation of the Bold Insight Platform, and for our internal analytics and reporting purposes.

Like many businesses, we also collect Information through cookies and similar technologies. You can find out more about this in our Cookie Policy.


In Short: We process your Information for purposes based on legitimate business interests, the fulfilment of our contract with you and our client, compliance with our legal obligations, and/or your consent.

We use your Information collected via the Bold Insight Services for a variety of business purposes described below. We process your Information for these purposes in reliance on our legitimate business interests (Business Purposes), in order to enter into or perform a contract with you (Contractual Reasons), with your consent (Consent), and/or for compliance with our legal obligations (Legal Reasons). We indicate the specific processing grounds we rely on next to each purpose listed below.

We may process your Information for the following purposes:


    • To take steps towards entering into a contract with you, to provide the Bold Insight Services and to claim any right to be paid under our terms and conditions (Contractual Reasons). This includes collecting and using your personal information to:
      • Prepare an agreement with you;
      • Manage any accounts you hold with us;
      • Contact you for reasons related to the Bold Insight Services;
      • Enable us to follow up on enquiries made by you in relation to the Bold Insight Services and/or to provide information you have requested;
      • Contact your next of kin or your emergency/alternate contact(s) in order to get in touch with you when we have failed to do so using your own contact details;
      • Contact your referee(s) or to obtain a reference for a job that you are applying for;
      • Deal with payment for the Bold Insight Services;
      • Notify you of any changes to our Site or to the Bold Insight Services that may affect you; and
      • Resolve disputes or collect overdue payments.
  • To pass it onto our clients, sister companies and research vendor partners in connection with the provision of the Bold Insight Services (Business Purposes), for example so that such recipients can observe, edit, enhance and/or transcribe video interviews remotely in their home countries.
  • To contact you regarding enquiries you have made in relation to the Bold Insight Services.
  • To facilitate a recruitment process in which you are involved.
  • To follow up on enquiries in accordance with industry guidelines and providing quotes (Business Purposes).
  • To send administrative Information to you for Business Purposes, Legal Reasons and/or possibly Contractual Reasons. We may use your Information to send you product, service and new feature information and/or information about changes to our terms, conditions and policies, as may be in place from time to time.
  • To administer promotions for our Business Purposes and/or with your Consent.
  • To request feedback for our Business Purposes and/or with your Consent. For example, we may use your Information to request feedback and to contact you about your use of the Bold Insight Platform.
  • To protect the Bold Insight Services for Business Purposes and/or Legal Reasons. We may use your Information as part of our efforts to keep the Bold Insight Services safe and secure (for example, for the purposes of monitoring and/or preventing fraud).
  • To enforce our terms, conditions and policies for Business Purposes, Legal Reasons and/or possibly Contractual Reasons.
  • To respond to legal requests and prevent harm for Legal Reasons. For example, if we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.

We may use your Information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve the Bold Insight Services, our products and services, our marketing and your experience.


  • In Short: We only share Information for Contractual Reasons, to fulfil our Business Purposes, or with your Consent.

    We only share and disclose your Information in the following situations:
  • Contractual. With your consent, we may share Information with partners to enable any orders for services, or obligations arising out of any such orders, to be fulfilled.
  • Compliance with Legal Obligations. We may disclose your Information where we are legally required to do so in order to comply with applicable laws, governmental requests, judicial proceedings, court orders, or legal processes, such as in response to a court order or a subpoena (including in response to requests from public authorities in order to meet national security or law enforcement requirements).
  • Vital Interests. We may disclose your Information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, illegal activities or situations involving potential threats to the safety of any person, or where we believe it is necessary for the purpose of providing evidence in connection with litigation proceedings in which we are involved.
  • Third Party Service Providers. We may share your Information with third party vendors, service providers, credit reference agencies, trade associations of which we are a member, credit card associations, contractors or agents who perform services and require access to such Information to carry out that work. Examples include: sister companies involved in the research, research vendor partners, or screen sharing applications (such as Zoom or Goto). Such third parties will only have access to your Information to the extent that they need to perform those services. They are required to keep your Information confidential and may not use it other than as we ask them to and always in accordance with this Policy.
  • Business Transfers. We may share or transfer your Information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Third Party Advertisers. We may use third party advertising companies to serve ads when you visit the Bold Insight Platform. These companies may use Information about your visits to the Bold Insight Platform and other websites that are contained in web cookies and other tracking technologies in order to provide personalised advertisements about goods and services that may be of interest to you. See our Cookie Policy for further Information.
  • Business Partners. Provided you have given us Consent to do so, we may share your Information with our business partners to offer you certain products, services or promotions.
  • With your Consent. We may disclose your Information for any other purpose with your Consent, including with any person who you have named as a person we can contact to discuss your account and any agent or representative of yours.We may disclose aggregated, anonymous Information (i.e. Information from which you cannot be personally identified), or insights based on such anonymous Information, to selected third parties, including (without limitation) analytics and search engine providers to assist us in the improvement and optimisation of the Bold Insight Services. In such circumstances we will not disclose any Information which can identify you personally.


In Short: We may transfer, store, and process your Information in countries other than the UK, but will take all reasonable steps to ensure it is protected.
Whenever we transfer your Information outside of the UK, we will take all reasonably practicable measures to protect your Information in accordance with this Policy and applicable laws. To the extent that any transfer requires approved safeguards to be in place we will either: (a) transfer your Information to countries that have been deemed to provide an adequate level of protection for personal data; or (b) transfer your Information where we have an agreement in place in line with relevant requirements set out by the Information Commissioner’s Office; or (c) transfer your Information with your specific consent. Please contact us if you want further information on the specific mechanism(s) used by us when transferring your personal data out of the UK.


In Short: We are not responsible for the safety of any Information that you share with third party providers who feature or advertise, but are not affiliated with, the Bold Insight Services.

The Bold Insight Platform may feature links to third party websites or social media channels or contain advertisements from third parties that are not affiliated with us, and which may link to other websites, online services or mobile applications. We cannot guarantee the safety and privacy of data you provide to any third parties. Any data collected by third parties is not covered by this Policy.
We are not responsible for the content or privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Bold Insight Platform. You should review the policies of such third parties and contact them directly if you have any related questions.


In Short: We keep your Information for as long as necessary to fulfil the purposes outlined in this Policy, unless a longer retention period is permitted or required by law.

We will only keep your Information for as long as it is necessary for the purposes set out in this Policy, unless a longer retention period is required or permitted by law (such as tax law, accounting requirements or other legal or regulatory requirements), or as specified at the point of collection with your consent.

When we have no ongoing Business Purpose to justify the processing of your Information, we will either delete or anonymise it, or, if this is not possible (for example, because your Information has been stored in backup archives), then we will securely store your Information and isolate it from any further processing until deletion is possible.


In Short: We aim to protect your Information through a system of organisational and technical security measures.

We have implemented appropriate technical and organisational security measures designed to protect the security of any Information we process. For example, we store your personal data in cloud environments which require unique user authentication and have firewalls in place, and all computers used to access the information are encrypted (e.g., BitLocker, FileVault).

We have procedures in place to deal with any suspected data security breach. We will notify you and any applicable supervisory body of a suspected data breach where we are legally required to do so.
We have procedures in place to evaluate the security measures adopted by the third parties to which we transfer data, and mandate that they must have similar or equivalent security measures in place.
However, please also remember that we cannot guarantee that the Internet itself is 100% secure. Although we will use our reasonable endeavours to protect your Information, we cannot guarantee the security or integrity of personal Information that is transferred from you or to you via the Internet. Transmission of personal Information to and from the Bold Insight Platform is therefore at your own risk. You should only access our services within a secure environment.


In Short: In occasional circumstances, we may collect and process information relating to minors, but only ever with the informed consent of the minor and their parent or guardian (as applicable).

We do not knowingly market to children under 16 years of age. In exceptional circumstances, we may collect and process information relating to minors, but only ever with the informed consent of the minor and their parent or guardian (as applicable). If we learn that Information from users less than 16 years of age has been collected without such consent, we will take reasonable measures to promptly delete such data from our records. If you become aware of any data we have collected from children under 16 years of age without the correct consent, please contact us immediately via [email protected].


You will be required to give Consent to certain processing activities before we can process your Information. Where applicable, we will seek Consent from you when you first submit Information to or through the Bold Insight Services.

If you have previously given your Consent, you may freely withdraw such Consent at any time. You can do this by emailing [email protected] or, where applicable, clicking the ‘Unsubscribe’ button that appears in mailing list communications.

If you withdraw your Consent, and if we do not have another legal basis for processing your Information, then we will stop processing your Information. If we do have another legal basis for processing your Information, then we may continue to do so subject to your legal rights.
Please note that if we need to process your Information in order for you to use the Bold Insight Services and you object or do not provide Consent to us processing your Information, you accept that the Bold Insight Services will no longer be available to you.


In Short: You have certain rights in respect of your Information.

You have certain rights in relation to the Information that we hold about you. Details of these rights and how to exercise them are set out below. Please note that we will require evidence of your identity before we are able to respond to any requests. This is a security measure to ensure that your Information is not disclosed to a person who does not have the right to receive it. We may also contact you to ask you for further Information in relation to your request to speed up our response. To exercise or discuss any of your rights, please contact us via [email protected].

    • Right of Access. You have the right at any time to ask us for a copy of the Information that we hold about you and to check that we are lawfully processing it. Where we have good reason, and where data protection law permits, we can refuse your request for a copy of your Information, or certain elements of the request. If we refuse your request or any element of it, we will provide you with our reason(s) for doing so.
    • Right of Correction or Completion. If Information we hold about you is not accurate or is out of date and requires amendment or correction, you have a right to have the data rectified or completed.
    • Right of Erasure. In certain circumstances, you have the right to request that the Information we hold about you is erased (for example, if the Information is no longer necessary for the purposes for which it was collected or processed, or our processing of the Information is based only on your Consent and there are no other legal grounds on which we may process the Information).
    • Right to Object to or Restrict Processing. In certain circumstances, you have the right to object to our processing of your Information (for example, if we are processing your Information on the basis of our legitimate interests but there are no longer any compelling legitimate grounds to justify our processing overriding your rights and interests). You may also have the right to restrict our use of your Information, for example during a period in which we are verifying the accuracy of your Information in circumstances where you have challenged the accuracy of that Information.
    • Right of Data Portability. In certain instances, you have a right to receive the Information that we hold about you (or a portion thereof) in a structured, commonly used and machine-readable format. In such circumstances, you can ask us to transmit your Information to you or directly to a third-party organisation on your behalf. While we are happy for such requests to be made, we are not able to guarantee technical compatibility with a third-party organisation’s systems. We are also unable to comply with requests that relate to personal Information of others without their consent.

If we are relying on Consent to process your Information, you have the right to withdraw your Consent at any time. Please note however that this will not affect the lawfulness of the processing that occurred before the withdrawal of such Consent.


We welcome your feedback and questions on this Policy. If you wish to contact us about this Policy or have any other questions, please email us via [email protected].

You have the right to make a complaint at any time to the Information Commissioner’s Office (the ICO), the UK supervisory authority for data protection issues ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.