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Abraham Ortiz Tapia

UX Researcher

Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.

Bold facts

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Abe

Something unique about you summed up in one sentence:

I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.

Your favorite city in the world is...and why?

Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!

Share an interesting fact, a favorite food, your hobbies, a special skill:

I love finding new recipes. My favorite is Cape Malay Chicken Curry!

Your ultimate celebrity dinner party guest list would include:

Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon

You cannot start the day without doing this:

Turning on NPR and pouring a cup of cold brew coffee with oat milk.

Long-term personal or professional goal:

Complete an Iron Man race!

Favorite quote:

“To pay attention, this is our endless and proper work.” Mary Oliver

What is your favorite way to give back to the community?

I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.

Read Abe's bold insights

Essential leadership skills for navigating complex user research projects

Read our team’s latest bold insights

5 takeaways for human factors practitioners from the HFES Health Care Symposium FDA workshops

Apr 5, 2018

Healthcare symposium provides clarity for interpretation of FDA guidance documents related to human factors engineering.

In-vehicle UX research: Here’s one recommendation that hasn’t changed in 10 years

Feb 26, 2018

I found myself discussing what can be done to increase the extent to which voice recognition systems are seen as a benefit rather than an annoyance with the research sponsors, and I said the same things as I said 10 years ago… improve the system to support and recognize more natural speech patterns.

The future of fan engagement: How do you measure goosebumps?

Feb 19, 2018

One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...