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Katie Leyden

Director

Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.

Bold facts

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Katie

Something unique about you summed up in one sentence:

If the UV is above a 4, you’ll find me outside no matter what the temperature is.

Your favorite part of working at Bold Insight

The welcoming nature of the Bold Insight team and the constant AHA moments during research when someone explains why they think a certain way about something.

In your spare time (or if you had spare time), you would absolutely do this:

Become a certified yoga instructor.

Your favorite city in the world is...and why?

London, hands down! I spent a semester abroad living, learning, and interning in Central London and I can’t wait to go back.

You cannot start the day without doing this:

Putting oat milk in my smoothie and coffee.

Your ultimate celebrity dinner party guest list would include:

The creators of The Office. It would be spit take central! Note to self: don’t wear white.

Long-term personal or professional goal?

I really want to live in London for a few years… I can’t hold onto studying abroad for too much longer!

Any other facts to share?

I wrote my senior thesis in the middle of the nationwide quarantine and used the walls of my childhood basement for white boarding.

Read Katie's bold insights

Read our team’s latest bold insights

Webisode: Possible impact if in-person human factors research is not considered essential

Apr 30, 2020

Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.

Now is the ideal time to improve the UX of your mobile app

Apr 23, 2020

As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.

Human factors research in the times of COVID

Apr 22, 2020

Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.