A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Katie Leyden
Senior UX Researcher
Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.
Bold facts
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Katie
Something unique about you summed up in one sentence:
If the UV is above a 4, you’ll find me outside no matter what the temperature is.
Your favorite part of working at Bold Insight
The welcoming nature of the Bold Insight team and the constant AHA moments during research when someone explains why they think a certain way about something.
In your spare time (or if you had spare time), you would absolutely do this:
Become a certified yoga instructor.
Your favorite city in the world is...and why?
London, hands down! I spent a semester abroad living, learning, and interning in Central London and I can’t wait to go back.
You cannot start the day without doing this:
Putting oat milk in my smoothie and coffee.
Your ultimate celebrity dinner party guest list would include:
The creators of The Office. It would be spit take central! Note to self: don’t wear white.
Long-term personal or professional goal?
I really want to live in London for a few years… I can’t hold onto studying abroad for too much longer!
Any other facts to share?
I wrote my senior thesis in the middle of the nationwide quarantine and used the walls of my childhood basement for white boarding.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.