Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Kyle Mullen
PhD
UX Researcher
Kyle draws on his background as an anthropologist to help clients design and deliver key insights for users. Having conducted research and worked in an academic setting for more than ten years, he loves doing fieldwork and working with people. Kyle is excited to apply UX research methods to help clients. He has a PhD in Anthropology from the University of Kentucky.
Bold facts
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Kyle
Something unique about you summed up in one sentence:
As an archaeologist, I once excavated the world's oldest (at the time) beer brewery in Egypt.
Your favorite city in the world is...and why?
Chicago (does not need explanation).
In your spare time (or if you had spare time), you would absolutely do this:
Fix up old houses.
Share an interesting fact or a special skill:
My favorite food is tavern-style pizza.
Your ultimate celebrity dinner party guest list would include...
Olivia Wilde, Harry Styles, Florence Pugh, Chris Pine
You cannot start the day without doing this:
Drinking 3 cups of coffee.
What fictional universe would you like to live in?
I'd most like to live in any universe created by Dick Wolf.
What fictional family would you like to join?
The Dutton family from Yellowstone.
Read Kyle's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.