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Scott Siebert

Partner

Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.

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Scott

Something unique about you summed up in one sentence

I was on the debate team in college and because of that I can speed read/talk

Your favorite part of working at Bold Insight

Knowing that I’ll always have the opportunity to work with smart, kind people who push me to work harder

In your spare time (or if you had spare time), you would absolutely do this:

Travel. I always enjoy seeing new places and experiencing new cultures

How long have you been in the UX field?

5 years

Your favorite city in the world is...and why?

Chicago. It’s home, and I have so many fond memories here

You cannot start the day without doing this:

Eating breakfast. I don’t drink coffee, but I’m useless if I don’t eat something.

Your ultimate celebrity dinner party guest list would include:

Paul McCartney, Conan O’Brien, Steve Carell. I think a combination of folks with musical and comedy backgrounds would be a lot of fun.

Long-term personal or professional goal?

Professionally, I would also love to gain some more experience with international studies. I also want to continue to grow in whatever role I have on each project, whether it’s taking notes, moderating, or leading. Personally, my wife and I have a goal to purchase a house in the next year.

Read our team’s latest bold insights

AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...

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Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.

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Recruiting methods and study logistics for human factors and user research

A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.

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