The first step when developing AI is to understand the user need; but just as critical, is knowing the context in which the data is being collected.
The critical component missing from AI technology
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Scott Siebert
Partner
Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.
Bold facts
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Scott
Something unique about you summed up in one sentence
I was on the debate team in college and because of that I can speed read/talk
Your favorite part of working at Bold Insight
Knowing that I’ll always have the opportunity to work with smart, kind people who push me to work harder
In your spare time (or if you had spare time), you would absolutely do this:
Travel. I always enjoy seeing new places and experiencing new cultures
How long have you been in the UX field?
5 years
Your favorite city in the world is...and why?
Chicago. It’s home, and I have so many fond memories here
You cannot start the day without doing this:
Eating breakfast. I don’t drink coffee, but I’m useless if I don’t eat something.
Your ultimate celebrity dinner party guest list would include:
Paul McCartney, Conan O’Brien, Steve Carell. I think a combination of folks with musical and comedy backgrounds would be a lot of fun.
Long-term personal or professional goal?
Professionally, I would also love to gain some more experience with international studies. I also want to continue to grow in whatever role I have on each project, whether it’s taking notes, moderating, or leading. Personally, my wife and I have a goal to purchase a house in the next year.
Read Scott's bold insights
Read our team’s latest bold insights
Three things to improve acceptance of AI
To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.