If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Singularity and the potential impact on UX design principles
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Scott Siebert
Partner
Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.
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Scott
Something unique about you summed up in one sentence
I was on the debate team in college and because of that I can speed read/talk
Your favorite part of working at Bold Insight
Knowing that I’ll always have the opportunity to work with smart, kind people who push me to work harder
In your spare time (or if you had spare time), you would absolutely do this:
Travel. I always enjoy seeing new places and experiencing new cultures
How long have you been in the UX field?
5 years
Your favorite city in the world is...and why?
Chicago. It’s home, and I have so many fond memories here
You cannot start the day without doing this:
Eating breakfast. I don’t drink coffee, but I’m useless if I don’t eat something.
Your ultimate celebrity dinner party guest list would include:
Paul McCartney, Conan O’Brien, Steve Carell. I think a combination of folks with musical and comedy backgrounds would be a lot of fun.
Long-term personal or professional goal?
Professionally, I would also love to gain some more experience with international studies. I also want to continue to grow in whatever role I have on each project, whether it’s taking notes, moderating, or leading. Personally, my wife and I have a goal to purchase a house in the next year.
Read Scott's bold insights
Read our team’s latest bold insights
Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.
UX and Brand: Delivering on the promise of experience strategy
Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.