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Scott Siebert
Partner
Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.
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Scott
Something unique about you summed up in one sentence
I was on the debate team in college and because of that I can speed read/talk
Your favorite part of working at Bold Insight
Knowing that I’ll always have the opportunity to work with smart, kind people who push me to work harder
In your spare time (or if you had spare time), you would absolutely do this:
Travel. I always enjoy seeing new places and experiencing new cultures
How long have you been in the UX field?
5 years
Your favorite city in the world is...and why?
Chicago. It’s home, and I have so many fond memories here
You cannot start the day without doing this:
Eating breakfast. I don’t drink coffee, but I’m useless if I don’t eat something.
Your ultimate celebrity dinner party guest list would include:
Paul McCartney, Conan O’Brien, Steve Carell. I think a combination of folks with musical and comedy backgrounds would be a lot of fun.
Long-term personal or professional goal?
Professionally, I would also love to gain some more experience with international studies. I also want to continue to grow in whatever role I have on each project, whether it’s taking notes, moderating, or leading. Personally, my wife and I have a goal to purchase a house in the next year.
Read Scott's bold insights
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...