Automotive
UX horse power
Over the last 20 years we have developed diverse approaches and concepts when it comes to advising automotive OEMs throughout interface development. We have worked in complex, global-scale projects with some of the top car brands. The continuous crossover OEM experience has furthered our auto-HMI expertise to your benefit.
Experience
Our experience in the automotive market
Prototyping
• Proof of concept
• Low-fidelity prototypes
• Lab-based UX testing
UX Clinics
• Static UX testing
• Dynamic UX testing
Benchmarking
• Individual metrics design
• Implementation and execution
App & website UX
• Agile UX testing
• International research programs
Drive safely through all steps of development
We have completed projects on global level from early Axure prototypes through to fully concluded benchmarks and everything in between.
Explore & understand
The automotive industry has gone through an epic disruption with challenges galore. Autonomous driving, the sharing economy, and electric motorization require to renew the understanding of car users and their needs.
Autonomous driving creates completely new user groups (passengers, pedestrians etc.) with new needs towards entertainment, functionalities, and communication.
Inform your new concepts by early user research data to understand how your products can better face future challenges and needs.
Understand and compare competitor features to learn what works and what not.
Research tools we use:
Ethnography
Contextual inquiry
Concept assessments
Focus groups
Comparative usability testing
Design & iterate
Outsource the building of functional test prototypes that work in connection with driving simulator software (i.e. for change lane tasks).
Test low fidelity prototypes and concepts in a lab-based setting for a quick and cost efficient turnaround.
Test your car’s holistic user experience in the only realistic setting – the road.
Run your static UX test right at our location and make use of these logistic advantages for observers, participants and tech setup.
Research tools we use:
Prototyping
Rapid iterative testing (RITE)
Usability / UX testing
Expert review
Card sorting & tree testing
UX clinics
Automotive insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location. There are many facets of the technological renaissance currently underway in the...
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work...
In-vehicle UX research: Here’s one recommendation that hasn’t changed in 10 years
I found myself discussing what can be done to increase the extent to which voice recognition systems are seen as a benefit rather than an annoyance with the research sponsors, and I said the same things as I said 10 years ago… improve the system to support and...
