Localizing a depression therapy app for UK patients

A pharmaceutical company was getting ready to launch a digital therapy app for depression in the UK. They needed to make sure it made sense in the local healthcare context and worked well for patients.

We held 90-minute remote sessions with adults in the UK who matched the app’s target audience. They explored mid- and high-fidelity versions of the app and shared what made them feel supported, and what didn’t.

Patients pointed out where language felt off, navigation got confusing, or content felt too generic. They also shared how this kind of app might (or might not) fit into their broader care routines.

The client used our feedback to make the app more relatable and easier to use for UK patients, giving them a better chance at adoption and clinical acceptance.