Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the...
One of the biggest hurdles to a smoothly-run global research project is the planning of logistics. Most research teams are aware that different customs need to be taken into account when conducting...
Global user experience (UX) research comes with unique challenges that require planning and consideration. One area to focus on is how a study’s research materials and testing environments will be...
Twenty years of global research have taught us (sometimes the hard way) that challenges can arise when prepping devices or other products for international research. When not accounted for, these...
With global partners and clients, one of the first obstacles to overcome during user research is addressing a language barrier. If any of the connections in the figure below are hindered by a...
While COVID and social distancing poses challenges to automotive research, it also provides unique opportunities to assess the in-vehicle experience and identify opportunities in future makes and...
The bold future of UX: How new tech will shape the industry Part 5 ∙ When building next gen fintech, start with research in Africa The finance industry is changing in massive ways as digital...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user...
Last winter, there was a shift in the way people think and talk about artificial intelligence (AI); it felt seismic and sudden. Even though we’ve been quietly surrounded by AI for some time, the media’s perfect-storm reaction to Bard, ChatGPT, and others has caused ripples in the user experience...
One of the biggest hurdles to a smoothly-run global research project is the planning of logistics. Most research teams are aware that different customs need to be taken into account when conducting global research, as certain cultures are more punctual than others or may expect different standards...
Global user experience (UX) research comes with unique challenges that require planning and consideration. One area to focus on is how a study’s research materials and testing environments will be prepared. While most teams allocate for the translation of some study materials, there are other...
Twenty years of global research have taught us (sometimes the hard way) that challenges can arise when prepping devices or other products for international research. When not accounted for, these factors can threaten the validity of insights gleaned from the research, or at minimum introduce...
With global partners and clients, one of the first obstacles to overcome during user research is addressing a language barrier. If any of the connections in the figure below are hindered by a language barrier, the research would be unable to progress.Using real-time interpretation helps to...
While COVID and social distancing poses challenges to automotive research, it also provides unique opportunities to assess the in-vehicle experience and identify opportunities in future makes and models. User feedback on what they like, dislike, or find confusing about their current vehicle can...
The bold future of UX: How new tech will shape the industry Part 5 ∙ When building next gen fintech, start with research in Africa The finance industry is changing in massive ways as digital technologies advance. For the next installment of our Bold Future of UX blog series, we look at how the...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user population, stimuli, or even personal preferences for where the research should take place. Because of...