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Archive: global testing

The evolution of global UX project managers

The rise of global UX project managers reflects the increasing complexity and importance of global user research. Investing in this role leads to more actionable insights, better product design, and a stronger foundation for scaling globally.

When building next gen fintech, start with research in Africa

The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.