We transform user insight into alignment, decisions, and product success.
Our UX research doesn’t just evaluate—it drives strategy. We help you confidently design experiences users love by delivering actionable, scalable research that shapes roadmaps, informs product direction, and supports decisions at every level. Whether you’re building a next-gen digital product, navigating regulatory complexity, or improving cross-channel customer experiences, we uncover the insights that matter most so you can move forward with clarity and confidence.
We help you improve every touchpoint in your user’s journey
Great UX doesn’t stop at the screen, and neither do we. We help you improve the full product experience, from first impression to continued use. Whether you’re designing digital experiences, support content, or ecosystems that rely on digital, physical, and human interplay, we uncover what matters most to your users and help you create seamless, satisfying interactions at every touchpoint.
We’ve helped clients:
- Increase product-market fit and avoid costly mismatches with exploratory research to understand user needs, so that product design can anticipate and satisfy
- Increase app engagement and loyalty through real-world mobile testing that reveals how users truly interact in their own environments.
- Boost in-store and online sales by testing purchase flows, packaging, and signage to better support buyer decision-making
- Reduce product returns by evaluating and redesigning processes and instructions for clarity, confidence, and ease of use
- Improve onboarding and unboxing experiences to drive satisfaction from the very first interaction
- Enhance call center efficiency by observing agent workflows and optimizing support tools for speed and usability
Whether you’re focused on one channel or reimagining the entire experience, we bring the tools and insight to enhance every moment, before, during, and after use
When research meets expertise
Bringing user testing and expert review together offers powerful benefits:
- Test with users to uncover hidden issues and validate design choices.
- Pair with expert audit to benchmark and improve interfaces efficiently
- Use both to catch what testing misses and accelerate decision-making.
Our unique mix combines hands-on research, lab expertise, and global reach all under one roof.
Our research method toolbox
We use a wide range of research methods—often combined—to uncover what users do, why they do it, and how your product performs in real-world settings. We tailor our methods to your timeline, decision points, and strategic goals.
- What do users need—and what’s getting in their way?
- Where do friction points occur—and how do we fix them?
- What’s the best path forward—MVP, scale, or pivot?
- Are we ready to launch—or are risks still hiding in plain sight?
From insight to action: What you get
We deliver strategic clarity. Every engagement includes tailored deliverables that align with your lifecycle, business model, and decision-making process.
Signature storytelling assets
We design reports that drive alignment, spark action, and earn stakeholder buy-in:
- Narrative research reports – we explain not just what we found but what it means
- Executive summaries – we synthesize insights into clear, decision-ready decks
- Visual storytelling – we map journeys, behaviors, and systems to make the experience real
- Action frameworks – we connect findings to decisions, tradeoffs, and roadmap priorities
We craft every deliverable to resonate with your audience—whether it’s your product team, executive suite, or investors.
Why Bold Insight
We design BOLD by default.
We’re the world’s largest employee-owned UX research agency. That means every team member invests, literally and emotionally, in your project’s success. Whether your project runs six weeks or six years, we carry forward context to deliver faster, sharper insights and stronger strategic recommendations.
We've been in your shoes.
We’ve worked across hundreds of industries, platforms, and product types—from mobile apps and enterprise software to operating rooms and in-flight service systems. We know how to work within agile startups and global enterprises alike. We understand your urgency and constraints and how to navigate cross-functional complexity to keep strategy, design, and delivery in sync.
We lead with research and connect it to strategy.
UX research isn’t just a part of what we do – it’s in our DNA. We translate findings into product strategy, prioritizing what to fix, what to build, and where to invest next. Whether you’re refining an MVP or scaling globally, we bring structure, clarity, and alignment to every decision you face.
What makes us different
Let's build something that works for your users and your business.
We design research to guide strategy and fuel real-world innovation. Whether you’re a Chief Product Officer launching a new platform, a vice president of Customer Experience optimizing service touchpoints, or a UX leader scaling your team, we bring the insight, structure, and storytelling to move you forward with clarity and confidence.