A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Abraham Ortiz Tapia
UX Researcher
Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.
Bold facts
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Abe
Something unique about you summed up in one sentence:
I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.
Your favorite city in the world is...and why?
Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!
Share an interesting fact, a favorite food, your hobbies, a special skill:
I love finding new recipes. My favorite is Cape Malay Chicken Curry!
Your ultimate celebrity dinner party guest list would include:
Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon
You cannot start the day without doing this:
Turning on NPR and pouring a cup of cold brew coffee with oat milk.
Long-term personal or professional goal:
Complete an Iron Man race!
Favorite quote:
“To pay attention, this is our endless and proper work.” Mary Oliver
What is your favorite way to give back to the community?
I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.
Read Abe's bold insights
Read our team’s latest bold insights
A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.