Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
read more
Back to team page
Abraham Ortiz Tapia
UX Researcher
Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.
Bold facts
Learn more about
Abe
Something unique about you summed up in one sentence:
I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.
Your favorite city in the world is...and why?
Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!
Share an interesting fact, a favorite food, your hobbies, a special skill:
I love finding new recipes. My favorite is Cape Malay Chicken Curry!
Your ultimate celebrity dinner party guest list would include:
Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon
You cannot start the day without doing this:
Turning on NPR and pouring a cup of cold brew coffee with oat milk.
Long-term personal or professional goal:
Complete an Iron Man race!
Favorite quote:
“To pay attention, this is our endless and proper work.” Mary Oliver
What is your favorite way to give back to the community?
I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.
Read Abe's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.