Designing a positive UX requires manufacturers to integrate products into broader ecosystems, balancing user and manufacturer perspectives and iterating based on behavioral data.
Beyond the product: UX for ecosystems 
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Hailey Fehrenbach
Senior UX Researcher
Hailey is a classically trained human factors engineer with over 5 years of experience in medical device and healthcare analytics product development. With a background in design, engineering, and research, she delivers useful, usable, and engaging experiences for all customer touch points across medical device and healthcare industries. Her experience spans research on robotic surgical equipment and combination devices for at-home use, to the design and development of neurotech and cardiac diagnostic platforms. Hailey has a BS in Design from the University of Cincinnati and a MS in Industrial and Human Factors Engineering from Wright State University.
Bold facts
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Hailey
Something unique about you summed up in one sentence:
I live in a 100-year old house. It's definitely not haunted.
Share an interesting fact:
I have a super cute Cavalier King Charles named Lenny.
In your spare time (or if you had spare time), you would absolutely do this:
Travel internationally.
Your favorite city in the world is...and why?
New York City because of the energy it gives off!
Your ultimate celebrity dinner party guest list would include...
Kristen Wiig, Taylor Swift, Virgil Abloh, and Bill Nye.
Long-term personal goal:
Running a marathon.
Favorite book:
Bossy Pants by Tina Fey.
What is your favorite way to give back to the community?
Helping to plant community food gardens.
Read Hailey's bold insights
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