Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
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Kyle Mullen
UX Researcher
Kyle draws on his background as an anthropologist to help clients design and deliver key insights for users. Having conducted research and worked in an academic setting for more than ten years, he loves doing fieldwork and working with people. Kyle is excited to apply UX research methods to help clients. He has a PhD in Anthropology from the University of Kentucky.




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Read our team’s latest bold insights
The future of automotive infotainment: Connect the dots for an immersive experience
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
The value of the daily fieldwork debrief: A critical piece of your UX research
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.
Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...