A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Kyle Mullen
PhD
UX Researcher
Kyle draws on his background as an anthropologist to help clients design and deliver key insights for users. Having conducted research and worked in an academic setting for more than ten years, he loves doing fieldwork and working with people. Kyle is excited to apply UX research methods to help clients. He has a PhD in Anthropology from the University of Kentucky.
Bold facts
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Kyle
Something unique about you summed up in one sentence:
As an archaeologist, I once excavated the world's oldest (at the time) beer brewery in Egypt.
Your favorite city in the world is...and why?
Chicago (does not need explanation).
In your spare time (or if you had spare time), you would absolutely do this:
Fix up old houses.
Share an interesting fact or a special skill:
My favorite food is tavern-style pizza.
Your ultimate celebrity dinner party guest list would include...
Olivia Wilde, Harry Styles, Florence Pugh, Chris Pine
You cannot start the day without doing this:
Drinking 3 cups of coffee.
What fictional universe would you like to live in?
I'd most like to live in any universe created by Dick Wolf.
What fictional family would you like to join?
The Dutton family from Yellowstone.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.