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Martin Porcheron

PhD

Senior UX Researcher

Martin has nine years of experience conducting user research with portable and novel technologies across multiple settings, including homes, health, and public settings. He has completed projects on how to improve the experience of using voice-based technologies for people with low-language proficiency in and has recently been working on the integration and evaluation of new Machine Learning technologies in various parts of the UK health service. Martin holds a PhD from the University of Nottingham, where he remains a Visiting Researcher.

Bold facts

Learn more about

Martin

Something unique about you summed up in one sentence:

My love for citrus fruits-the more sour, the better!

Your favorite city in the world is...and why?

Melbourne, Australia, due to a mixture of family and being able to have fantastic coffee wherever you go!

In your spare time (or if you had spare time), you would absolutely do this:

I really want to read more fiction

Favorite food?

It's a toss-up between a burger and a burrito

You cannot start the day without doing this...

Coffee and my phone!

Your ultimate celebrity dinner party guest list (MAX 4) would include...

Madonna, Patricia Routledge, and Betty White

What superpower would you most want?

To own a stopwatch that has the ability to pause time for everyone else

Long-term personal or professional goal?

To hit those gym goals

Read our team’s latest bold insights

AI benefits from GPU, not CPU advancements

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...

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Three things to improve acceptance of AI

To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.

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Recruiting methods and study logistics for human factors and user research

A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.

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