Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
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Scott Siebert
Partner
Scott’s background is in qualitative research and human behavior. He has been working in research for eight years, with a particular interest in human factors research. He has conducted research in a variety of industries, including health care, automotive, and financial services, with experience in focus groups, in-lab usability testing, summative medical testing, and in-car research. Scott has an MA in global politics from Illinois State University.



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