Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing...
In an industry where we rely on research data to improve product designs, we need to take steps to ensure that our sample for testing reflects all intended users; we need to ask, "is this product...
In user research, the protection of participants’ personally identifiable information (PII) is paramount. Globally, privacy concerns and policy are becoming more center stage and it is increasingly...
Throughout my career, I’ve been used to dense, urban environments, teeming with people and movement and action. An all-remote work environment couldn’t be any more different. Joining a company...
When COVID-19 first reared its ugly head, the global UX community was one of many that reacted in despair as we considered the future of our work: How were we going to work in these unprecedented...
If you were waiting for a time to revamp your website, the time has arrived. Google recently announced that it will factor website user experience (UX) into search results. Sites with great UX that...
For those of us who are new to working from home full time, it may have taken a few months of quarantine for the importance of a well-designed home office to really set in. As more people plan to...
Anyone who has spent time with an inquisitive toddler knows how persistently they ask “Why?” about anything and everything. As researchers, we have important lessons to learn from their curiosity:...
Up until this point, customers have been rewarded with a tactile-focused, sensory-filled experience with…almost everything. From the touchscreens on their phones to test driving a new car, humans...
The impacts resulting from coronavirus are vast, and many of us hope to identify some things that can be made better because of it. One silver lining may be that it is the ideal time for...
Conducting in-context research allows us to see action as it happens – show, don’t tell, in its truest form. But what happens when we can’t be in context in a given environment? While it may not be...
Millions of people, by choice or circumstance, take advantage of the sharing economy, an economic model based on peer-to-peer sharing of goods and services. Some of the largest contributors and most...
Arriving at a fantastic design rarely happens by magic or luck. More typically, it occurs through a great deal of work … including revisions, iterations, and seeking out the voice of the user. We...
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the...
Earlier this year, I was a part of a formative study for a pharmaceutical manufacturer to investigate patients’ opinions about a new liquid medication delivery device. It was a daily dose that came...
There are many facets of the technological renaissance currently underway in the automotive industry. Development in areas such as infotainment, connectivity, and autonomous driving are...
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience?...
I recently completed a training to become a certified UX-PM trainer. While I’ve worked in the UX field for the last 7 years, going through this training was a nice, compact reminder of how to...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user...
We thought we’d have a little fun and, at the same time, share our perspectives on the relationship between user research and user-centered design via gridiron metaphor.
Our team has seen an increase in requests for rolling research to support product design across multiple industries, from consumer goods to healthcare. We’ve seen firsthand the benefits of executing this model of research and why it can revolutionize the way product teams approach incorporating...
In an industry where we rely on research data to improve product designs, we need to take steps to ensure that our sample for testing reflects all intended users; we need to ask, "is this product really designed for all intended users, including those who do not conform to the gender binary?" An...
In user research, the protection of participants’ personally identifiable information (PII) is paramount. Globally, privacy concerns and policy are becoming more center stage and it is increasingly important to be transparent and precise about the data processing activities (e.g., collecting...
Throughout my career, I’ve been used to dense, urban environments, teeming with people and movement and action. An all-remote work environment couldn’t be any more different. Joining a company during the pandemic required me to exercise social and professional skills all while adjusting to remote...
When COVID-19 first reared its ugly head, the global UX community was one of many that reacted in despair as we considered the future of our work: How were we going to work in these unprecedented times? How could we work safely with people when we were advised to not be around one another? As a...
If you were waiting for a time to revamp your website, the time has arrived. Google recently announced that it will factor website user experience (UX) into search results. Sites with great UX that deliver on users’ needs and expectations while delighting and engaging visitors will be prioritized...
For those of us who are new to working from home full time, it may have taken a few months of quarantine for the importance of a well-designed home office to really set in. As more people plan to shift to fully-remote office work even after the pandemic is over, now is a great time to consider...
Anyone who has spent time with an inquisitive toddler knows how persistently they ask “Why?” about anything and everything. As researchers, we have important lessons to learn from their curiosity: 1. Toddlers’ questioning feels repetitive and bombarding; asking “why” requires tact. Think back to...
Up until this point, customers have been rewarded with a tactile-focused, sensory-filled experience with…almost everything. From the touchscreens on their phones to test driving a new car, humans have developed a tactile relationship with technology and design. The problem with creating a...
The impacts resulting from coronavirus are vast, and many of us hope to identify some things that can be made better because of it. One silver lining may be that it is the ideal time for service-based companies to invest in UX research to improve and enhance the design of their mobile apps. Bold...
Conducting in-context research allows us to see action as it happens – show, don’t tell, in its truest form. But what happens when we can’t be in context in a given environment? While it may not be ideal, circumstances may warrant a more flexible approach to contextual research. Here are three...
Millions of people, by choice or circumstance, take advantage of the sharing economy, an economic model based on peer-to-peer sharing of goods and services. Some of the largest contributors and most well-known players in this game are companies that offer ridesharing, short-term accommodation,...
Arriving at a fantastic design rarely happens by magic or luck. More typically, it occurs through a great deal of work … including revisions, iterations, and seeking out the voice of the user. We know this. It makes sense. Yet, stakeholders still cut design cycles short because they can’t be sure...
Bold Insight started out small, much like my former company 20 years earlier, User Centric, where a few set off with lofty ideas and a plan. But this time, we are smarter. We learned from the growing pains, the corporate red tape, and how to run a business better to ultimately benefit our clients....
Earlier this year, I was a part of a formative study for a pharmaceutical manufacturer to investigate patients’ opinions about a new liquid medication delivery device. It was a daily dose that came in one-time-use bottles made of plastic, meaning patients would have to dispose of approximately 30...
There are many facets of the technological renaissance currently underway in the automotive industry. Development in areas such as infotainment, connectivity, and autonomous driving are fundamentally altering the in-car experience; the extent to which these developments are implemented...
An interview with Carlos Manalo (Co-Founder at The Office of Experience) and Gavin Lew (Managing Director, Bold Insight). What is the history with Bold Insight and The Office of Experience? Gavin: Over the last few years, the impact of user experience (UX) on an organization’s brand has...
I recently completed a training to become a certified UX-PM trainer. While I’ve worked in the UX field for the last 7 years, going through this training was a nice, compact reminder of how to integrate UX into the overall product design experience. It was a great opportunity to think big picture,...
When we start planning UX projects for our clients, one of the main things that we keep in mind is that one size does NOT fit all. Every client has different needs due to method, target user population, stimuli, or even personal preferences for where the research should take place. Because of...
We thought we’d have a little fun and, at the same time, share our perspectives on the relationship between user research and user-centered design via gridiron metaphor.