Moderators should put themselves in the position of learning from the participant. Keeping a few tips in mind can facilitate this process and produce a more fruitful UX research session.
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Archive: ux research
Research shows big payoff when design includes voice of the user
A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Just in time for the Super Bowl – A football metaphor for UX research and design
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.