When in-person testing is not feasible, stay on track by using remote interviews to collect data and refine the in-vehicle experience for your consumers.
Remote UX research can reveal 5 key insights for auto manufacturers
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Abraham Ortiz Tapia
UX Researcher
Abe is passionate about using UX research to inform the design of products and services that meet the needs of users and their communities. Throughout his career, Abe has worked in various spaces that allowed him to gain a deep understanding of how the intersectionality of technology, community, and social impact influence client and consumer behavior, including education, engineering, and law. He has a Bachelor of Science in Biomedical-Mechanical Engineering, with a concentration in Innovation Leadership, from Marquette University.
Bold facts
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Abe
Something unique about you summed up in one sentence:
I sing along to the songs I listen to on my runs just in case I am ever called up to the stage to dance and sing next to Beyoncé.
Your favorite city in the world is...and why?
Chicago, of course! The winters can get long, but we make up for it in the summers with music festivals, streets fests, beach days, and every type of food!
Share an interesting fact, a favorite food, your hobbies, a special skill:
I love finding new recipes. My favorite is Cape Malay Chicken Curry!
Your ultimate celebrity dinner party guest list would include:
Maya Rudolph, Ilana Glazer, Amelia Meath, and Justin Vernon
You cannot start the day without doing this:
Turning on NPR and pouring a cup of cold brew coffee with oat milk.
Long-term personal or professional goal:
Complete an Iron Man race!
Favorite quote:
“To pay attention, this is our endless and proper work.” Mary Oliver
What is your favorite way to give back to the community?
I love getting involved with local community-run organizations, including farmer's markets and bike repair shops.
Read Abe's bold insights
Read our team’s latest bold insights
Webisode: Possible impact if in-person human factors research is not considered essential
Conducting research to inform development of safe and effective medical devices is essential and with modifications and precautions, in-person research can be conducted safely and effectively.
Now is the ideal time to improve the UX of your mobile app
As the demand for app-based services grows, now may be the time to invest in UX research to identify needed improvements and enhancements.
Human factors research in the times of COVID
Human factors research in the support of medical and drug delivery device commercialization is essential and we should be planning on a return to in-person research as soon as is possible by applying all available and practical protective measures.