Insights from CES 2024 highlight AI-driven changes in the automotive sales experience: customer-centric strategies, opportunities for personalization, and evolving business models reshaping the industry.
Back to team page
Conor Mackin
Partner
With a background in human factors and over ten years of experience leading UX research, Conor is versed in both qualitative and quantitative research methods. He has worked in a variety of domains including defense, healthcare, energy, aeronautical, oil & gas, connected homes, and connected buildings. Conor has supported both the formative and summative aspects of the design process while being a passionate advocate for the end user. He has a BS in Psychology from Eckerd College.
Bold facts
Learn more about

Something unique about you summed up in one sentence:

Your favorite part of working at Bold Insight:

In your spare time (or if you had spare time), you would absolutely do this:
How long have you been in the UX field?

Your favorite city in the world is...and why?

Your ultimate celebrity dinner party guest list would include:
Long-term personal or professional goal?

Any other facts to share?
Read our team’s latest bold insights
The future of automotive infotainment: Connect the dots for an immersive experience
At the 2024 CES, it was clear the demand for an unparalleled in-car experience is igniting a revolution, reshaping the way humans perceive and interact with vehicles. We gathered 6 takeaways from the conference for delivering the next gen experience in auto infotainment.
The value of the daily fieldwork debrief: A critical piece of your UX research
A summary of the day’s research findings helps teams to stay aligned, drives report outcomes, and ensures stakeholder goals are top of mind.
Context, accents, and privacy: Overcoming hurdles of AI translation tools in global UX research
Bold Insight launched a global AI study in March 2023 that included: 24 multilingual interviews conducted with UX researchers in 19 countries, spanning 22 languages. 27 interviews in English with global UX researchers representing 24 countries. Our global study led us...