A recent McKinsey report outlines the ROI of UX research, offering a business case to invest in building designs centered around the user.
Research shows big payoff when design includes voice of the user
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Hailey Fehrenbach
Senior UX Researcher
Hailey is a classically trained human factors engineer with over 5 years of experience in medical device and healthcare analytics product development. With a background in design, engineering, and research, she delivers useful, usable, and engaging experiences for all customer touch points across medical device and healthcare industries. Her experience spans research on robotic surgical equipment and combination devices for at-home use, to the design and development of neurotech and cardiac diagnostic platforms. Hailey has a BS in Design from the University of Cincinnati and a MS in Industrial and Human Factors Engineering from Wright State University.
Bold facts
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Hailey
Something unique about you summed up in one sentence:
I live in a 100-year old house. It's definitely not haunted.
Share an interesting fact:
I have a super cute Cavalier King Charles named Lenny.
In your spare time (or if you had spare time), you would absolutely do this:
Travel internationally.
Your favorite city in the world is...and why?
New York City because of the energy it gives off!
Your ultimate celebrity dinner party guest list would include...
Kristen Wiig, Taylor Swift, Virgil Abloh, and Bill Nye.
Long-term personal goal:
Running a marathon.
Favorite book:
Bossy Pants by Tina Fey.
What is your favorite way to give back to the community?
Helping to plant community food gardens.
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A Bold year to remember!
Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.