UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
Smart brands double down on UX when the economy dips
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Kayla Sanoy
Senior UX Researcher
With a background in marketing, research, and the arts, Kayla approaches every client project with creativity, results orientation, and attention to detail. With extensive experience building relationships with non-profits and local businesses, she has a passion for cultivating meaningful connections. She brings this people-focused passion to research with a focus on empathy. She particularly enjoys applying qualitative research methods to shape the future of consumer technology.
Bold facts
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Kayla
Something unique about you summed up in one sentence:
I’m an American-Canadian dual citizen and spent my summers as a kid visiting family in western Canada.
Your favorite part of working at Bold Insight
The culture and team!
In your spare time (or if you had spare time), you would absolutely do this:
Listen to The Pitch. I have listened to almost every episode and am obsessed with startup-based podcasts.
Your favorite city in the world is...and why?
Canmore…more of a small mountain town than a city, but the skiing and views are amazing!
You cannot start the day without doing this:
Drinking coffee and listening to music.
Your ultimate celebrity dinner party guest list would include:
Stephen Colbert, Ryan Reynolds, Leonardo DiCaprio, and Jennifer Lawrence
Long-term personal or professional goal?
Give a TEDx talk.
Any other facts to share?
I love trying new adventure sports! So far I’ve been skydiving, snowmobiling, snowshoeing, dirt biking, and skiing. Heli-skiing is still on the list!
Read Kayla's bold insights
- Beyond the data dump: Crafting research reports that drive real change
- Storytelling for strategic UX reporting: Drive action and engage stakeholders
- Mastering the balance between moderation and facilitation in UX research
- The value of the daily fieldwork debrief: A critical piece of your UX research
- Conducting research with kids? Considerations for running studies with adolescent participants
- Bold Insight to present on co-creation methodology at 2023 UX Masterclass Leadership Series
- Six unique benefits of rolling research
- Moderating remote research sessions? 3 tips to help build rapport with participants
Read our team’s latest bold insights
The evolution of global UX project managers
The rise of global UX project managers reflects the increasing complexity and importance of global user research. Investing in this role leads to more actionable insights, better product design, and a stronger foundation for scaling globally.
Mind the AI gap: The UX researcher’s role in navigating the AI divide
Explore how UX researchers can bridge the gap between AI hype and real-world limitations by asking tough questions, running experiments, and creating frameworks that guide responsible use.
Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
Explore lo-fi prototyping in UX to boost ROI and spark innovation across industries. See real-life examples of how experience prototyping shapes journeys, saves resources, and enhances outcomes.