To truly deliver on the promise of AI, developers need to keep the end users in mind. By integrating three components of context, interaction, and trust, AI can be the runaway success that futurists predict it will be.
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Kevin Ten Brink
Director
The foundation of Kevin’s career was formed working closely with ophthalmologists performing intricate ophthalmic surgery. This experience provided him a profound understanding of the critical importance of medical devices and their impact on patients’ lives. As a usability researcher, Kevin has further developed a unique empathy for the challenges healthcare providers face through extensive ethnography and contextual inquiry in operating rooms around the world. Driven by the desire to make a tangible difference, Kevin finds motivation in the positive transformation UX and HF research brings to the lives of patients and medical professionals alike.
Kevin has a successful track record of launching complex devices both in the US and international markets, highlighting his exceptional ability to navigate the intricate landscape of global regulatory requirements while addressing the diverse needs of healthcare systems around the world. With over 13 years of experience, Kevin is a frequent presenter at conferences and collaborator in the medical technology human factors landscape. Kevin has a BS in Physiology from Michigan State University and an MBA from University of Phoenix.
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Read our team’s latest bold insights
Recruiting methods and study logistics for human factors and user research
A stronger recruiting strategy that includes relationships with patient support groups and clinical treatment centers can provide better access to difficult-to-reach patient populations. Being intentional about how you plan the logistics of your human factors and user research can mitigate risks to validity introduced by biases.
Singularity and the potential impact on UX design principles
If we are approaching a rapid technology shift as some experts predict, core UX design principles will have to be redefined to adapt to radically different interaction models.
Am I satisfied or stuck? The impact of ecosystems on household users
Manufacturers building an ecosystem of devices and services should design for both a separate, personalized experience and household or shared experience.