UX research is crucial for auto manufacturers to improve in-car experiences and prevent design issues. This post outlines key steps learned over two decades for effective on-the-road UX research.
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Allison Paul
Director
Allison’s background is rooted in anthropology and software design. She is passionate about working to better understand interactions between humans and the tools they use in their everyday lives. In the past, Allison has leveraged multiple methods and approaches to lead research studies, in a wide range of industries, including financial technology, telecommunications, medical technology, and manufacturing. Allison has a BA in Anthropology from Western Kentucky University.
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