UX research and design helps organizations make data-backed, business-driven decisions, bringing clarity and confidence in an unpredictable economic environment.
Smart brands double down on UX when the economy dips
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Jackie Ulaszek
Managing Partner
A classically-trained human factors engineer, Jackie has conducted over 100 user experience projects, including over 50 health-specific research projects. She has methodologic experience in ethnography, formative, and summative research, as well as patient/customer journey mapping, focus groups, ideation workshopping, and contextual inquiry. Jackie’s therapeutic area experience in diabetes, oncology, respiratory, neurology, RA, Psoriasis, MS, HCV/HIV, and HGH, as well as her device experience in the OR, ICU, NICU, and home care provide clients with invaluable insight throughout the project lifecycle. Jackie has a BS and MS in Industrial Engineering, specializing in Human Factors from The University of Iowa.
Bold facts
Learn more about
Jackie
Something unique about you summed up in one sentence
I am a fantastic bargain shopper.
Your favorite part of working at Bold Insight
I get to laugh and learn with my colleagues, as well as use my brain to solve complex problems every day.
In your spare time (or if you had spare time), you would absolutely do this:
Take a walk and enjoy the outdoors every day.
How long have you been in the UX field?
10+ years
Your favorite city in the world is...and why?
Rome – I love that at around every corner there is something old or ancient that’s significant to history in some way, shape or form. It’s also the “motherland” for my family and a place where I felt connected to people I didn’t know. Plus, of course all the carbs and cheese.
You cannot start the day without doing this:
Snoozing my alarm 15 times.
Your ultimate celebrity dinner party guest list would include:
Taylor Swift, JK Rowling, Robin Roberts, Jennifer Lawrence
Long-term personal or professional goal?
Learn the ins and outs of running and managing a successful business…..and eventually learn how to spell.
Read Jackie's bold insights
- 5 tips for designing AI-enabled SaMD that HCPs trust
- Bold Insight and MedRythms co-publish article on validation study to improve walking for chronic stroke population
- Bold Insight to showcase digital IFU design, remote testing, global research expertise at virtual human factors health care conference
- Bold Insight to showcase digital IFU design, global research expertise at human factors health care conference
- 7 insights from the 2019 HFES Health Care Symposium
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Mind the AI gap: The UX researcher’s role in navigating the AI divide
Explore how UX researchers can bridge the gap between AI hype and real-world limitations by asking tough questions, running experiments, and creating frameworks that guide responsible use.
Prototyping the experience: Use a lo-fi mindset to innovate leading-edge tech
Explore lo-fi prototyping in UX to boost ROI and spark innovation across industries. See real-life examples of how experience prototyping shapes journeys, saves resources, and enhances outcomes.