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Katie Leyden

Senior UX Researcher

Katie’s background in human-centered design, cultural analysis, and business positions her as both a creative and strategic thinker. She brings a cross-disciplinary understanding to ethnographic research and business analysis and has focused on various sectors including technology, e-commerce, entrepreneurship, and housing. She is driven by the desire to understand why people think the way they do and to find solutions for the everyday inconveniences. Katie graduated with a BA from the University of Notre Dame in American Studies with minors in Business Economics and Collaborative Innovation.

Bold facts

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Katie

Something unique about you summed up in one sentence:

If the UV is above a 4, you’ll find me outside no matter what the temperature is.

Your favorite part of working at Bold Insight

The welcoming nature of the Bold Insight team and the constant AHA moments during research when someone explains why they think a certain way about something.

In your spare time (or if you had spare time), you would absolutely do this:

Become a certified yoga instructor.

Your favorite city in the world is...and why?

London, hands down! I spent a semester abroad living, learning, and interning in Central London and I can’t wait to go back.

You cannot start the day without doing this:

Putting oat milk in my smoothie and coffee.

Your ultimate celebrity dinner party guest list would include:

The creators of The Office. It would be spit take central! Note to self: don’t wear white.

Long-term personal or professional goal?

I really want to live in London for a few years… I can’t hold onto studying abroad for too much longer!

Any other facts to share?

I wrote my senior thesis in the middle of the nationwide quarantine and used the walls of my childhood basement for white boarding.

Read Katie's bold insights

Read our team’s latest bold insights

When it comes to voice print UX, what is our role as researchers?

Oct 30, 2018

During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...

UX principles for robot design: Have we begun to baseline?

Oct 5, 2018

As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.

AI benefits from GPU, not CPU advancements

Sep 21, 2018

A quick follow-up to our blog posts about AI… The name of the game is no longer Moore's Law where we see processors getting exponentially faster. AI technology is driven not by computing processes of the past, but from an evolution beyond central processing unit (CPU)...