To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
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Mary McInnis
Senior UX Researcher
With a rich background of experience in automotive, Mary spent 10 years as a mechanical engineer in the industry, with roles in design, manufacturing, and quality. Her entry point to the user experience began there, in design validation testing. She has conducted qualitative and quantitative research in human factors and UX, on projects involving attentional, perceptual, cognitive load, and cognitive bias considerations. She is particularly interested in behavior change design, with training and experience in designing and testing behavioral interventions. Mary has a MS in Engineering Management from the University of Detroit-Mercy, and a MS in Human Factors Psychology from the University of Idaho.
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Read our team’s latest bold insights
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...
UX principles for robot design: Have we begun to baseline?
As the robotics industry continues to find its way into our lives, we can begin to identify UX design principles to apply to this tech to increase the acceptance of robots and improve the human-robot interaction experience.