Guided by 20 years of experience, we are dedicated to using what we’ve learned to benefit our clients, empower our employees, and give back to our community.
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Patrick McCormack
Director
Patrick has 10 years of experience applying HFE/UE to the development of medical devices with an emphasis on ensuring safe and effective use as part of the FDA approval process. He possesses expertise in the interpretation and implementation of various design standards, including IEC 62366, AAMI HE75, BS EN ISO 14971, and others. Patrick has a BS in Human Factors Psychology from Embry-Riddle Aeronautical University.
Bold facts
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Patrick
What is your favorite way to give back to the community?
I love coaching high school cross country. Helping kids navigate awkward years through running is one of the most rewarding experiences I’ve had.
What fictional universe would you like to live in?
Being a Jedi master would be pretty cool, but the lifestyle seems a little stressful with the Empire constantly doing Empire things.
In your spare time (or if you had spare time), you would absolutely do this:
Learn to play guitar. The “guitar guy” at the party always seems so cool.
Your favorite city in the world is...and why?
Key West. It’s always fun at the end of US-1.
You cannot start the day without doing this:
Going for a run! It’s great to start the day with a little movement and fresh air.
Your ultimate celebrity dinner party guest list would include:
Mario Andretti, Jason Isbell, Ernest Hemingway, and Des Linden. At a minimum, we would have some good tunes and interesting conversation!
Long-term personal or professional goal?
I would love to run every World Marathon Major (Boston, New York, Chicago, Berlin, Tokyo, and London). I ran Boston in 2022.
Any other facts to share?
We are a crazy dog family with two dogs of our own, and foster dogs that rotate through the house.
Read Patrick's bold insights
Read our team’s latest bold insights
Four things to keep in mind when conducting on-the-road UX research
To successfully execute on-the-road driver experience research, it’s important to account for factors unique to the driving environment, such as the route or geographic location.
When building next gen fintech, start with research in Africa
The user experience (UX) of emerging FinTech might be considered superior in Africa compared to the United States. In Africa, the utility of cryptocurrencies has been communicated and made known, effectively improving the UX of this emerging technology.
When it comes to voice print UX, what is our role as researchers?
During a recent study, we asked participants how long they thought they would have to speak in order for their voice to be uniquely recognized (i.e., voice print). While their estimates varied widely - from 30 seconds to 30 minutes - most people said about three to...