While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
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Patrick McCormack
Director
Patrick has 10 years of experience applying HFE/UE to the development of medical devices with an emphasis on ensuring safe and effective use as part of the FDA approval process. He possesses expertise in the interpretation and implementation of various design standards, including IEC 62366, AAMI HE75, BS EN ISO 14971, and others. Patrick has a BS in Human Factors Psychology from Embry-Riddle Aeronautical University.



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