Bold Insight and The Office of Experience partner to deliver outstanding user experiences.
UX and Brand: Delivering on the promise of experience strategy
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Yvette Granger
Managing Partner
Yvette’s background is in human factors engineering and human-system integration (HSI) research. She has designed methodologies, defined project scope, planned research activities, and supervised programs of research as well as individual research projects involving medical devices, touch screen interfaces, websites, and enterprise applications. In her most recent role, Yvette managed the Human Factors research programs for multi-million-dollar client accounts within the healthcare sector. She is a member of HFES, AAMI, and the Epsilon Mu Eta honor society. Yvette has an MS in Engineering Management with a certificate in HSI from the University of Missouri.
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Yvette
Something unique about you summed up in one sentence
I enjoy the musical stylings of Dethklok and Ed Sheeran equally
Your favorite part of working at Bold Insight
The people (this team is incredible) and the work (we make a difference every single day)!
In your spare time (or if you had spare time), you would absolutely do this:
Flip houses à la Chip and Joanna Gaines
How long have you been in the UX field?
10+ years
You cannot start the day without doing this...
Checking the weather. Living in the Chicago area has made me this way!
Your favorite city in the world is...and why?
Sydney in the Summer – the sights, the food, the ocean, and the energy!
Your ultimate celebrity dinner party guest list would include:
Barack Obama, Ozzy Osbourne, Neil Gaiman, and Terry Pratchett
Long-term personal or professional goal?
To achieve the perfect work-life balance
Read Yvette's bold insights
Read our team’s latest bold insights
When designing an experience, are you really thinking about the customer first?
While every organization has constraints to consider when designing experiences for customers or users, designing the ideal customer experience is completely possible within those constraints. Begin by identifying the experience you want your customer to have and work “backward” from there.
UX project logistics: choosing the right vendors for project success
Selecting the correct vendors to support your UX project is critical to success. From facilities to recruiting, knowing the right questions to ask, budget constraints, and client needs and expectations will make the selection process smooth and painless.
Reclassifying diabetes: 3 implications for product design
Recent research suggests that reclassifying diabetes may allow for the development of more targeted diabetes treatments. This could present opportunities to design these treatments to maximize patient safety and experience.