One of the CES presentations I attended was a panel in the sports technology track called, The Future of Fan Engagement. The panel discussed cutting-edge research in the sports tech market and perspectives on the relationship between emergent media technologies and...
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Yvette Granger
Managing Partner
Yvette’s background is in human factors engineering and human-system integration (HSI) research. She has designed methodologies, defined project scope, planned research activities, and supervised programs of research as well as individual research projects involving medical devices, touch screen interfaces, websites, and enterprise applications. In her most recent role, Yvette managed the Human Factors research programs for multi-million-dollar client accounts within the healthcare sector. She is a member of HFES, AAMI, and the Epsilon Mu Eta honor society. Yvette has an MS in Engineering Management with a certificate in HSI from the University of Missouri.
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Read our team’s latest bold insights
Just in time for the Super Bowl – A football metaphor for UX research and design
User research and user-centered design are inseparable. We are quarterbacks. We don’t like to run.
The time for a better UX in digital therapeutics is now
If history has shown that payer behavior tends to shift once a critical mass has been achieved, and we are on the precipice of achieving that critical mass for digital therapeutics, having a “user friendly solution” is about to replace “having a reimbursable solution” as the #1 factor affecting physician prescribing behavior.