About us
We are a UX and human factors research firm built to help you solve complex problems
We partner with product leaders, design strategists, innovation teams, and regulatory stakeholders to uncover user insights and translate them into smart, scalable decisions.
ADJECTIVE
(of a person, action, or idea) showing an ability to take risks; confident and courageous
We love the definition of bold;
it is the foundation of our company.
We speak up when it matters, even if it’s uncomfortable. Our teams are encouraged to take smart risks and deliver insights that go beyond the brief to drive real business impact.
Who we are
We’re behavioral scientists, human factors experts, UX strategists, and design researchers. Our team combines extensive academic training with real-world experience to deliver safer, smarter, and more engaging products.
We’ve studied human behavior across disciplines, from cognitive psychology and industrial design to neuroscience and biomedical engineering, and applied that knowledge across sectors and settings. From AI interfaces and digital therapeutics to in-flight systems and surgical robots, we’ve worked in the most complex environments—and brought clarity to them all.
Our mission
For our clients:
To be a trusted research partner who cares about the success of your product as much as you do, and to consistently provide the insight needed to create safer and more efficient, effective, and engaging experiences for your customers.
For our employees:
To nurture a fun, collaborative work environment that imparts cultural values of empowerment, creativity, and accountability; to reward your dedication with opportunities for professional development and to share in the success of the business.
For our world:
To give back to the community by actively participating in the advancement of our field and to support noble causes, all with an eye towards improving the way in which humans interact with products and services around the world.
Our values
Design for real people
We center every project around the real-world behaviors, needs, and constraints of your users.
Own the outcome
We take full responsibility for delivering research that drives results. Our teams bring focus, follow-through, and pride to every engagement because your outcomes are our outcomes.
Make it actionable
We don’t just share findings; we deliver strategic clarity that helps your team align and act fast.
Stay curious
We ask the right questions, challenge assumptions, and seek new ways to make research more meaningful.
Work together, globally
We collaborate across countries and cultures to deliver insights that translate across markets.
Be Bold!
Our values go deeper than what’s listed here. Curious what words like “committed” (and yes, even “lunch”) mean to our team?
What makes us different
Employee-owned from day one
You work with experts who are personally invested in your success. That ownership mindset drives accountability, continuity, and care in every detail, from kickoff to final delivery.
We know complexity
From AI interfaces and digital therapeutics to enterprise tools and regulatory submissions, we thrive in high-stakes, high-complexity environments.
We scale without compromise
Whether you’re running a 2-week sprint or a 20-country program, we scale to meet your needs while maintaining quality, clarity, and consistency.
We’re research-first
Unlike agencies that bolt on research, it’s our foundation. Our insights shape product, design, and strategy, not just pixels on a screen.
We invest in quality at every level
Our ISO 9001:2015–certified quality system ensures every project meets the highest standards for rigor, consistency, and reliability. From onboarding to ongoing training, we equip every team member with tools and processes that elevate the quality of their work and the outcomes you receive.
Bold culture is our secret sauce
We built Bold Insight to be a place where smart, thoughtful researchers do their best work and that shows in every project. Our team thrives in a culture grounded in empathy, inclusion, and collaboration. We support each other, so we can support you better.
We share knowledge freely, communicate clearly, and bring fresh energy to complex challenges. Because we invest in our people, you get a team that’s not just experienced, but engaged, curious, and driven to deliver meaningful results.
That commitment has earned us recognition as a top workplace year after year, awards that reflect a culture where people stay, grow, and consistently deliver great work for our clients.
Our story
A timeline of impact and innovation
From pioneering UX research in the 1990s to shaping the future of global human factors today, Bold Insight’s story reflects growth rooted in purpose, collaboration, and user-centered design.
1999
Pioneering UX leadership
Our story begins with co-founder Gavin Lew, who launched User Centric, Inc.—a firm that quickly grew into one of the largest usability companies in the U.S. This pioneering start established our deep expertise in how people interact with technology. That foundation has driven decades of innovation in usability, human factors, and user experience.
2005
Scaling global research
We help establish the UXalliance, a global network of leading user experience companies. Beginning with just five countries (the US, the UK, Spain, Germany, and France), this initiative fostered unparalleled global research capabilities through trust, collaboration, and shared knowledge. Now celebrating 20 years, the UXalliance supports over 100 markets, directly benefiting clients seeking international market insights.
2006
Entering Asia
User Experience, LLC (China) is started as a joint venture with our German partner. One of the first usability-focused firms in China, this strategic move provided early access to critical international markets and built our enduring expertise in global research leadership.
2012
Acquired by GfK
Global market research leader GfK acquires User Centric, adding UX to their global practice. Founders Gavin Lew and Bob Schumacher lead a new global UX division, merging behavioral design with market analytics. The team’s research now informs the full product lifecycle — from early-stage concepts to post-launch tracking.
2018
Founding Bold Insight
Bold Insight is born. Reuniting a core group of UX leaders from User Centric, Bold Insight is created as an employee-owned firm to rethink UX research for the digital age. The team quickly becomes a trusted partner for research in medical devices, digital health, automotive systems, and emerging tech.
2018
Expanding our strategic vision
ReSight Global is founded as an organization of UX and human factors agencies spanning the U.S., Germany, Japan, and China. United by employee ownership, shared values, and ISO-9001-certified operations, the company enables seamless collaboration across borders, delivering high-quality research in critical markets.
2020
Recognized as a top workplace
In a year that tested workplace culture everywhere, Bold Insight earns multiple Best Places to Work awards — a reflection of its commitment to team ownership, flexibility, and purpose-driven work.
2021
Expanding to the U.K.
Bold Insight U.K. launches with a bold vision: to bring top-tier UX research to the U.K. and provide seamless access for Bold Insight’s clients. The team focuses on regulated industries, accessibility, and high-impact innovation.
2022
Bold culture matters
We continued our streak as a "Best Place to Work" and "Inc. Best Workplace".
2023
Acquired PeepalDesign (India)
ReSight Global acquired PeepalDesign, a leading UX firm based in India. This strategic acquisition expanded ReSight Global's footprint to nine key markets and provided access to 220 UX experts globally, with offices in major innovation hubs including Bangalore and Pune. This move enhanced our ability to offer seamless, high-quality research in an increasingly important global market, especially for enterprise-scale experiences. PeepalDesign's team shares our commitment to an employee-centered culture and ownership opportunities, further strengthening our collaborative network.
We also achieved "Great Place to Work certified" status and multiple "Best Workplaces" awards, including for Best Place to Work for Women and in Consulting & Professional Services. These accolades underscore our commitment to an inclusive environment that fosters diverse perspectives that enrich our research insights.
2024
Sustained recognition and future-ready talent
Bold Insight is once again certified as a Great Place to Work and recognized as a Best Workplace for Millennials. These accolades reflect our continued investment in a purpose-driven culture that attracts top-tier talent and delivers exceptional value to clients worldwide. As we scale, we remain focused on helping organizations design the future—through insight, innovation, and inclusive research leadership.
Bold Insight today:
Your strategic partner
Today, Bold Insight stands as a testament to sustained excellence, global capability, and a relentless focus on delivering actionable insights. Our unique combination of broad experience, specialized expertise in areas like medical devices and AI, and a collaborative, employee-owned culture position us as the ideal partner to confidently support the research, design, and launch of your next-generation products. We don't just conduct research; we empower you to make bold, data-driven decisions that drive market success.
Let’s create something better
Whether you’re launching a new product, testing for regulatory approval, or refining your customer experience, we’re here to help. We bring the people, process, and perspective to move your work forward with confidence.