Expand globally without the complexity

Expand your global footprint with certainty and precision. Our established network of local researchers across 100+ countries delivers consistent, high-quality insights from diverse user populations worldwide. We simplify the logistical challenges of international expansion, ensuring your products resonate in every market, without building extensive internal capabilities everywhere.

Case studyIdentify sources of confusion across global markets for digital tool features

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Challenge

A global information technology company was preparing to expand a key software feature assessment tool to international markets. The stakes were high: misalignment in user comprehension across cultures could result in confusion, diminished trust in the product, and inconsistent data quality—all of which could undermine product success. The company needed to identify where users were getting confused, how those misunderstandings varied culturally, and how to resolve them, all without building out expensive internal research capabilities in each region.

Challenge

Solution

We were brought in to uncover the root causes of misalignment and guide the development of a feature that would resonate globally. We designed and executed a multi-country research program, leading cognitive interviews across four countries to understand how users in different markets perceived and interpreted the assessment tool. Our decades-long vendor relationships ensured consistency across regions, while our local researcher network allowed for cultural contextualization without added internal burden for the client.
Our research explored perception, comprehension, and emotional response to the current and planned iterations of the software feature. This global lens allowed us to surface not just what was misunderstood, but why, and how that differed from one market to another.
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Solution

Impact

The insights generated didn’t just solve usability issues; they enabled strategic global alignment.

Impact

We delivered:

  • Culturally nuanced, market-specific recommendations that ensured clarity and consistency across languages and regions.
  • Actionable fixes to high-friction areas of the interface that were tied directly to user pain points.
  • A roadmap for scalable product improvements that didn’t require the client to build new operational infrastructure in each market.
These outcomes allowed the client to expand the tool globally confidently, knowing that user experience would remain strong and reliable regardless of region.
We delivered

Result

By partnering with us, the technology company avoided the cost and complexity of managing an internal global research operation while gaining clarity into diverse user needs. The result was a more effective, intuitive software feature that supported a smooth, expansion into international markets. This case underscores how our global research operations deliver the strategic intelligence C-level leaders need to scale effectively, without compromising speed, budget, or product quality.

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Result