A national research organization that boasts one of the largest opinion panels in the country, wanted to both increase the response rate to their outreach material and attract a more representative...
Market research and advertising
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Investigate cross-cultural differences in how individuals interact with ads on a video streaming platform
An advertising company asked us to explore how individuals from multiple countries interact with advertisements when consuming content across connected devices. We focused on identifying any user...
Assess customer outreach material usability
A national research organization that boasts one of the largest opinion panels in the country, wanted to both increase the response rate to their outreach material and attract a more representative sample for their annual recruitment cycle.
Investigate cross-cultural differences in how individuals interact with ads on a video streaming platform
An advertising company asked us to explore how individuals from multiple countries interact with advertisements when consuming content across connected devices. We focused on identifying any user needs that could be transformed to increase brand engagement and create a more seamless purchase...