Case study
Compare global onboarding experiences across tech ecosystems
Challenge
A global technology company needed to understand how users are onboarded into major tech ecosystems across international markets. The goal was to see what onboarding resources companies provide, how users interact with them, and how success is measured.
Solution
We conducted international desk research in collaboration with local experts across eight countries. Our team examined onboarding experiences from leading tech ecosystems, reviewing official company resources, third-party support, and user-generated content. We mapped out onboarding journeys for various products and documented how performance was being measured, whether through engagement metrics, user feedback, or retention data.
Impact
This research gave our client a comprehensive view of onboarding strategies worldwide and surfaced key differences in regional expectations, product support, and user behavior.
Bold Outcomes
- Created visual maps of product onboarding journeys across eight global markets
- Uncovered the most common onboarding performance metrics across leading tech ecosystems
- Highlighted where ecosystem leaders excel and where competitors fall short
Result
Our client walked away with a global playbook for onboarding that could shape product education, improve user retention, and benchmark their own approach against industry leaders.